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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Open Big.” PBR’s season-launch strategy is to bust from the gate like a raging bull. Considering parent company Endeavor’s deep roots in Hollywood, that objective makes sense. Like blockbuster films, sports is a momentum game. It’s hard to move forward if you begin by going backwards. For the past 13 years, PBR has launched a …
Most cowboys, stock contractors and fans of Professional Bull Riders (PBR) gathering in Las Vegas for the sport’s 25th World Finals beginning tonight had never heard the name Barry Frank. They did this week, however, when the television legend received one of the sport’s most prestigious honors, the Jim Shoulders Lifetime Achievement Award, at the …
Sometimes working for an underachieving team, or someone in a smaller market, or a niche property gives you the freedom to push the edge that more mature and sometimes staid properties may not have the ability to do. And so again go our friends at the PBR, who this week unleashed a fun and disruptive …
On the way to the mainstream, niche sports often face a common challenge – convincing fans, media, and partners that their participants are true athletes. Today, few would claim NASCAR drivers are not real athletes. Decades ago, the sentiment was decidedly different. Mark Martin, perhaps the best driver to never win a NASCAR championship, gave …
Rodeo, which by all accounts is America’s first sport, tracing its roots back to the 19th century American Southwest, has never truly realized its full potential. Marketed as bringing rugged yet wholesome entertainment and admirable western values to the masses, rodeo rapidly expanded in the 1920s, and would soon stage popular events in major east …
Fake news travels fastest and furthest. That was the conclusion of a major study from MIT, concluding that people prefer falsehoods over the truth. This shouldn’t be earthshaking news to anyone who has spent a modicum of time in a junior high school cafeteria. However, MIT’s 10-year study revealed that falsehoods trump the truth across …
It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …
As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …
The “Salute To Service” initiative the NFL will stage this week, along with all the efforts that MLB put on in and around the World Series and the PBR NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are …
“The NFL has hurt Papa John’s shareholders.” Whether that is really true (and several other chains have had fun building off of the narrative) its rough stuff for a league to hear from a top sponsor, this one from the pizza chain’s CEO Jon Schnatter. As we draw closer to Thanksgiving and the expected chatter …