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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
An overnight success decades in the making in the U.S. is Formula One. After so many fits and starts, and becuase of the infusion of focus into the social space (let alone a runaway hit series on Netflix that has engaged a younger audince for the first time, F1’s presence, and its impact, is really …
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
There was a time not too long ago when the idea of using data to better help and understand the needs of consumers, especially tied to something like sports, involved a hastily filled out questionnaire and a coupon for a free hot dog on game day. We saw these thousands of people in the stands, …
“Growing up doesn’t mean getting older”….”Drive,” Ben Rector The end of the first half of 2021 brought a rush of career changes for people, as fiscal years ended and budgets opened up, or contracts ended, and some made the decision to move ahead and see what’s next. I have written about the personal impact Marv …
The issue of access, activation and engagement for brands tied to sports properties certainly has not gotten any easier during The Pandemic, and even as we start to move back to some sense of normalcy, the ability to find unique ways to have athletes, even fans, engage continues to be both challenging and creative. Some …
Next in the series of thought pieces we have worked on for MVP Index While the return to play has brought us a Sports equinox times six in September, with something for any fan from cornhole to NASCAR, the WNBA to the PBR, the NFL to the NBA Finals to college football, the sad reality …
Over time you sometimes get known for a few things that you keep either looking for in narratives and business success or points you hope are helpful to pass on to others looking for advice. Some of the ones I tend to dwell on are… The value of storytelling The importance of listening…aka “Two ears …
For anyone who thinks that NASCAR’s announcement to ban the Confederate Flag was a knee jerk reaction to all the recent protesting, think again. It was the latest, and boldest, step by the circuit over a series of years to address and promote inclusivity not just in the sport, but to a wider audience that …
NASCAR came back this weekend with a live race as we took the next careful step closer to a return of normalcy in professional sports. They followed the UFC, the PBR, the Bundesliga, golf and even Cornhole in a welcomed next step in what will be a measured attempt to return to what will be …
Here is the second in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and now spread out to other s areas; esports, the NHL, Bundesliga and the NBA. We thank …