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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The most proficient storytellers in sports tend to do their best work when the stakes are highest and the lights shining the brightest. From time to time, George Pyne, former COO of NASCAR who now runs Bruin Capital, still talks about a Friday in February more than 15 years ago when the front page of …
This past weekend we had a strange sense of “Déjà vu” as LIV Golf announced their broadcast deal with the CW. On the one hand was a network with no sports to speak of saying the right things about finding a way into the valuable area of live programming. On the other hand you have …
I honestly have never seen a broadcast ad for Waffle House. Now I have counted the number of Waffle Houses between New Jersey and Athens, Georgia (35), have seen the Christmas ornament, and believe there is a Lego set in the works, but traditional ads? Waffle House sells itself. However there they were this week, …
So there was, J.T. Realmuto, one of the key pieces of a Philadelphia Phillies fall to remember, crashing a Home Run (a conventional one, not the unconventional inside the park version earlier in the playoffs) to help his team cap a comeback victory on Saturday night at Citizens Bank Park, putting them on the verge …
How to cut through the clutter…if you are seen as a mainstream staple with not a great deal of buzz? Look for some blue ocean to swim in…even if it can be well, a bit murky. Case in point…Bush’s Beans, which announced this week it will seek one Chili-Loving fan to be the first- ever …
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
“To you it’s a show; to me, it’s life.” I read that line from a conversation Michael Silver had in his story today on John Madden. The back and forth was between to icons of the day in media, Howard Cosell and Madden, on the occasion of the former coach being elevated in the broadcast …
There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with animal blood and the like. However, one thing that the organization is great at is finding its way into a narrative to drive conversations that they would not normally be involved in. …
One of the areas where we learn the most is from listening to the storytellers and the trusted advisors, be they people involved with entertainment, sports, politics, media, brands, cause marketing etc. We recently caught up with a longtime friend, Vernon Cheek, who is now VP of Media Relations at FOX Sports, to get his …
As we move into August of this summer like no other, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go …