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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There used to be the great divide; those who loved sports and those who loved science, and rarely the two crossed paths. However today, with the advent of advanced analytics in sport, VR and AR, gaming and esports, even robotics, the worlds of what we thought were “sport” and how the two intersect today …
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …
There has been so much talk, and a good amount of initial activity, connecting the growing world of gaming…not just esports as many still say, but casual and competitive gaming, that it has sometimes become white noise. What’s real business, what’s buzz, and what’s a real way to judge ROI. Along with that conversation is …
“We have to move at the speed of culture.” There were lots of buzzwords, phrases and clichés thrown around the miles of floor and exhibition space during CES in Las Vegas last week, but that one line from Activision Blizzard’s Daniel Cherry during the CES SportsZone track was as good a summary, or a …
Another trio of good guests on the Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various and sundry places in and around Manhattan, and have tried to come up with a …
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …
The following originally appeared in Portada by colleague Jerry Milani… While in the States much is being made about professional teams investing in esports franchises, or the creative advances the NBA (@NBA) is making with the NBA 2K League (@NBA2K) which concludes this weekend, the work global soccer brands have made, and are still making in the …
With most championship titles in North America comes the talk of how this one will help elevate the game to new heights or change the perspective of fans and bring more watching x sport than ever before. The LA Kings titles, and the way they have run their business, has put hockey more front and …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get ‘em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with esports and gaming amongst influential people, teams, media outlets and brands, and why it will …
I’m not sure if the mainstreaming of gaming, or esports, can get any more of a “traditional” boost than it is getting from the NBA 2K launch. From virtual fans on the opening night stream to now a much needed season long reality show (the first, not the last) on MSG Network hosted by Knicks …