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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following originally appeared on Portada) He is an Olympic wrestling champion, the only Latino athlete to take home gold for the United States in the Beijing Olympics in any sport. The son of undocumented immigrants who worked hard to give him a better life, Henry Cejudo’s (@HenryCejudo) narrative got all that much better last Saturday …
The following originally ran on Portada by colleague Jerry Milani. We have seen the impact “The Beautiful Game” has on communities big and small, especially around World Cup this month. How can one create bigger initiatives tied to soccer, from the grassroots to the biggest stars, whether the Cup is glowing or not? That’s where …
On a sultry summer evening in June, Stephen “Wonderboy” Thompson and fellow UFC star Chris Weidman are facing off on the roof of IMG Models across from Madison Square Park. “Never hit with a fist in a street fight,” Thompson says. “You’ll bust up your hand and cut your assailant’s face. You do not want …
Friday night I was taking a few minutes channel surfing when I came upon James Brooks’ award winning iconic film “Terms of Endearment.” The story of a dysfunctional but very human family has a laundry list of stars then and soon to be, and remains a classic. However one thing struck me in the few …
Anyone who is around sports or entertainment knows at least a little about the star power of the Golden State Warriors. Whether Steve Kerr’s team wins the NBA title again this year or not, the household names not just on the court but in the front office, have transcended every area of popular culture, entrepreneurship, …
The following originally appeared on Portada The NBA (@NBA) has become more of a global game than ever before, and the numbers of players entering this past weekend’s start of action from around the world bear that out. All 16 teams competing in the playoffs will feature at least one international player. The Utah Jazz (@utahjazz) and …
As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps from the Mall of America to Nicolette Mall and all spots in between produced some great experiences, meetings and observations. Here ya go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable …
Even as we head deeper into the NFL Playoffs and Alabama’s college football championship is in the rear view mirror, the talk about Central Florida’s National Championship claim continues on, as pundits, especially those on audio platforms where calls now turn from final game to spring practice and coaching changes. The bottom line is, no …
It is with lots of anticipation that the world of competitive gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League and the NBA 2K league to investor pools growing, as well as the continued expansion of Amazon-owned Twitch and other streaming platforms; …