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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“The NFL has hurt Papa John’s shareholders.” Whether that is really true (and several other chains have had fun building off of the narrative) its rough stuff for a league to hear from a top sponsor, this one from the pizza chain’s CEO Jon Schnatter. As we draw closer to Thanksgiving and the expected chatter …
They are some of the most visible and enduring faces around college sports; the head coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well compensated, driven and passionate about their craft, which largely revolves around the lives of very young and talented student athletes. Most are …
Professional Bull Riders (PBR) likes to say there are two athletes to every PBR ride – a human cowboy and a bucking bull. Indeed, one element distinguishing PBR from other sports is the nature of the action on the dirt. In the same ring, PBR pits a lightweight versus a heavyweight: a 150 lb. cowboy …
I have no stake in this game, other than the ongoing support for my friend and colleague Dan Lauria, who I have worked with on three projects, “Lombardi,” “Dinner with the Boys,” and “A Christmas Story,” and my ongoing strong interest in the crossover space that exists between Hollywood and sport. So when I tuned …
As our national anthem continues to be a hot topic in sports circles and beyond, a new twist has emerged. Last Friday night, the head of a fast growing global sport nearly canceled an event during the season’s home stretch because of the way the arena was handling the presentation of our nation’s colors for …
It is an underappreciated stepchild lost amongst professional sports of the spring, this college baseball. Competing against everything from MLB, the Stanley Cup Finals, and the NBA Playoffs to spring football in some places, the competitive games, and potential future MLB stars, get lost in the mix. The sport on the collegiate level also suffers …
With the Kentucky Derby running this weekend, and the NBA and NHL playoffs in full swing, one sports story has quietly also been gaining ground. and finding its niche through a growing list of creative partnerships worth nothing. The Professional Bull riders, or PBR, off to the best in its history, is now producing major …
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
The innovation and content creation around March Madness will grow with each passing round. However, last week, saw several universities capitalized on the excitement around conference tournaments and Selection Sunday by scaling up content creation, courtesy of IMG College. UConn, Tennessee, and Cal reminded us that each game has its own story as they produced …
The world of the haves and the have nots in college athletics ebbs and flows in any given year, and this time of year the hope for Cinderella trying on the glass slipper in March Madness is what keeps fans up at night. However this year, perhaps more than ever, Cinderella might find her way …