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Chris LaPlaca

Senior Vice President, Corporate Communications

I have tremendous respect for Joe’s focus on personal and industry evolution. He is both a student of the industry, and a leader within it. This book is an exceptional resource for anyone who wishes to succeed in this business.

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About The Book:

The latest version of our book was published in March of 2020!

Our book gives graduate and upper-division students and entry-level professionals a clear understanding of the importance of effective public relations in the sports marketplace. It will provide a basis for understanding the key role that PR and media relations play in building a successful sports operation at both major and minor-league levels in team sports, individual sports, international sports, and men vs. women’s sports. It is intended to give practical understanding and useful knowledge of writing, building brands, developing contacts, getting internships, crisis management, penetrating new markets, working with marketing and community groups, and event public relations.

The book has also become valuable for industry veterans looking to re-tune their skills or learn more about what is not in their day-to-day world, and to sports and brand marketers looking to get insight into how and where these tools can be used…

Background:

Sports Publicity: A Practical Perspective is the best textbook that speaks directly to the fast-growing field of sports publicity. It has been widely accepted in a very short time as the bible for the entry-level student and the sports marketer who realizes the growing need for incorporating publicity tactics into integrated brand marketing campaigns from the collegiate and high school level to agencies, leagues, and governing bodies. It was also written with the college SID and the student in mind because the author has searched for such a book when mentoring students or those entering the field, speaking at classes, and looking for an accurate compendium of the field. Reed Elsevier, a worldwide publisher of collegiate and general industry textbooks based in the United Kingdom, chose to make this the first title for a sports marketing series because they saw the need to assist this strongly tailored discipline and fill a gap in the fundamentals and practices of all aspects of the industry. Elsevier recruited Joe Favorito, a longtime veteran of sports publicity and marketing, to develop the text and incorporate real-life examples and tactics into the text rather than academic rhetoric. The result has been a text that is fast-moving, all-encompassing, and easily adaptable and has been one of the top-selling textbooks from both Elsevier and on Amazon.com since its original publishing date on August 4, 2007 and its two updates in 2012, and in the spring of 2020.

The publisher also set the price well below what most textbooks in the field of sports marketing normally retail for, making it much more acceptable to those on tight budgets, yet needing the information.

Who has used the text:

The immediate impact of the textbook has been well beyond what the publisher anticipated. Universities already using, or intending to use the textbook in the spring include:

• New York University
• Columbia University
• George Washington University
• Nichols College
• Drexel University
• Boston University
• Manhattanville College
• Duquesne University
• Georgia Southern University
• The Citadel
• Manhattan College
• Fordham University

In addition the following teams/and or firms are using the text as part of continuing education for their staff:

• Ketchum Public Relations
• Coyne Public Relations
• Hill and Knowlton Public Relations
• Taylor Publicity
• Edelman Public Relations
• The National Sports Marketing Network (featured book for November)
• The Learning Annex
• The Boston Celtics
• The Atlanta Hawks
• The Indianapolis Colts
• The New Jersey Nets
• The Philadelphia 76ers
• The NBA Marketing Group