Joe In The News (2012-2022)

I have been fortunate enough to speak on a number of topics on sports media, branding, communication, and innovation in the last few years. Below is an archive of some of those thoughts in those publications…

PODCAST:

The Columbia University Sports Podcast (The CUSP Show). I have cohosted this almost weekly show with colleague Tom Richardson since January of 2016. We have guests from some of the biggest areas of sports business, marketing and media. The full list of guests, each show is about 45 minutes, can be found HERE.

Video:

FOX Five, Kevin Durant Comes to NY- 7/1/2019
CNN:Softbank, investors to put $25B info FIFA plan – 4/18/18
https://www.youtube.com/watch?v=aLkUUOC5hE0
NY 1 NEWS: Are the Brooklyn Cyclones’ troubles more than just their dismal record? – 9/9/17
Reuters: Is the Business of The Super Bowl damaged? (2/4/21)

Audio

MARKETPLACE: How cage-match fighting became $4 Billion business – 7/11/16 https://www.marketplace.org/2016/07/11/world/how-cage-match-fights-became-4b-business
NPR: Why companies can’t summer during the Olympics – 8/19/16 http://www.wbur.org/onlyagame/2016/08/19/olympic-ads-social-media-rule-40
Sirius XM/Sports Business Radio
On The Matt Podcast (January 2018 at Super Bowl)
Soccer City Podcast (September, 2018)
The Followup Podcast on Leadership (May, 2018)
The Sports Tao Podcast (January, 2017)
Front Office Exchange Podcast (April, 2018)
Life In The Front Office (July, 2019)
Global Sports Conversations With Lindsay Krasnoff (September, 2019)
Brand Story (March 2020)
Life In The Front Office (March, 2020)
SportsPro Podcast: The changing world of sports business and leadership (June 29, 2020)
NPR: The changing of the Redskins Nickname (July 11, 2020)
NPR: Will Gyms Become Extinct? (Sept. 17, 2020)
Uptown Radio: What’s The MLB Lockout All About? (Feb. 19, 2022)
Wait, What With DP and McGhee: Talking Sports Business (July 7, 2022)

Print Features/Topics

2022

Washington Times: Are The Commanders Worth of Another Brand Change? (11/26/22)
Essentially Sports: The demise of Tennis Magazine (11/8/2022)
SF Ex: Is Cal in trouble without SFX? (11/16/2022)
Business Insider: What does the FTX collapse mean for sports? (11/15/2022)
Washington Post: Whats Next or Sports And Twitter (11/4/2022)
NY Post: Time for Kanye and addias to part ways? (10/25/22)
Brooklyn Eagle: It’s free and its worth every penny (10/24/22)
Ad Week: MLB and Cannabis, Whats Next? (10/15/22)
AP: Is NIL Good For The College Sports Business (11/3/2022)
NY Times: A Media Company With Good Vibes (9/14/2022)
Ad Week: The Liberty Use XBOX to Make A Splash (8/16/2022)
Yahoo: The Path Of Tiger Woods Success (8/12/2022)
AP: Can Track Get Its Mojo Back (7/26/2022)
Tennessee Ledger: What’s next for The Preds Business (7/15/22)
NY Post: Where is Crypto Going (6/30/22)
Hollywood Reporter: Hollywood Bets On Gambling (6/22/22)
Fox News: Tiger The Billionaire (6/13/22)
Ad Week: Celtics Score With VistaPrint (6/8/22)
Forbes: Coco Gauff Arrives (6/2/22)
Washington Examiner: St. Peter’s Scores In March Madness Business (3/24/22)
Marketplace: Is ice skating lucrative post Olympics? (2/18/22)
Forbes: Joe Burrow Is Already the Super Bowl winner (2/12/22)
Nashville Ledger: What’s next for NIL (2/4/22)
Tampa Business Journal: How Does Brady’s departure effect the Bucs? (2/2/22)
CNBC: Spring training Awaits, Will Businesses Suffer? (1/27/22)
CNBC: The College Cuber Makes His Mark (1/23/22)
France 24: Game, Set, Match For Djokovic? (1/16/22)
Sportico: Top 50 Sports Business Followers for 2022 (1/4/22)

2021

AP: Will fans avoid COVID and Keep Coming To Games? (12/29/21)
NY Post: Where is Crypto and Sports Going (11/29/21)
The Athletic: What Is Aaron Rodgers Marketing Capability Now? (11/19/21)
Patch: Is “Let’s Go Brandon” Causing Branding Issues For A NASCAR Driver (11/4/21)
Times of London: What Is Emma Raducanu Valued At Now (9/16/21)
Forbes: What will Giannis Make with a Title? (7/17/21)
Ad Week: Will WFT Get Its Name? (7/13/21)
Forbes: Can MLB Expand Ohtani’s Brand? (7/12/21)
Washington Post: How has Washington Football Team rebuilt Its Image (7/10/21)
Morning Brew: What’s Next for NCAA and NIL (6/23/21)
NY Post: Fanatics Taps FanDuel Exec for New Gaming Venture (6/22/21)
The Australian: The Continued challenges for womens tennis (6/5/21)
Kyodo News: What’s Next for Naomi Osaka (6/2/21)
Philadelphia Inquirer: The changing dynamic of media coverage (5/24/21)
Business North Carolina: NASCAR’s push to broaden its appeal (4/27/21)
CNBC: The Marketability of Trevor Lawrence (4/23/21)
Shadow League: Is Jake Paul an Example of boxing hyperinflation? (4/20/21)
The Guardian: Is The Washington Football Name Change Good For The Brand? (3/31/21)
Ad Week: How a Stadium Rebrand Helps The Marketplace (3/26/21)
Philadelphia Inquirer: Remembering Shawn Bradley’s Time With the Sixers (3/23/21)
USA Today: World Reacts To Shawn Bradley Injury (3/17/21)
AP: How The Pandemic changed how we watch, cheer (3/17/21)
USA Today: Will We Watch March Madness As We Have In the Past? (3/21/21)
BSM: Did Super Bowl Really Miss Radio Row? (2/5/21)
Yahoo Sports: Why is The Cowboys Brand Still So Strong? (2/1/21)
NPR: Insurance rates to double for sports events (1/1/21)

2020

Brooklyn Eagle: Xaverian graduate turned love of sports into business (12/30/20)
Adweek: Cleveland and DC Are The Future of Sports Branding (12/15/20)
Adweek: The Race To Install 5G (11/16/20)
US Bets: Talking golfing betting education (11/14/20)
NY Post: NY Sportsclubs File Bankruptcy, What’s next? (9/14/20)
The Intercollegiate: What’s Next For The Pac 12? (9/8/20)
SportsPro: Five Scenarios Post Coronavirus (8/14/20)
Adweek: Are Naming Rights Still of Value (8/14/20)
SportsPro: Now What In Sports Business? (8/13/20)
Morning Consult: Athletes As Brands: Regionality vs. Nationality (8/12/20)
Adweek: How is Cornhole winning during the Pandemic (8/6/20)
Nashville Ledger: Will Tennessee Play Football (7/31/20)
Adweek: How is NASCAR Winning In Challenging Times (7/27/20)
Vogue Business: Inside the changing of Nike’s Brand 6/29/20
Entrepreneur: Four Reasons You Need A Board of Advisors (6/19/20)
Sports Business Journal: The PR roundtable on Crisis (6/1/20)
The Athletic: The Brand Value of Tua 5/18/20
Adweek: How Louisville Slugger Still Scores as a brand 5/17/20
The Missourean: College Athletes and TikTok 4/29/20
Adweek: Marketing the NFL Without Games 4/22/20
Business of Fashion: How Brands Market Without Fans 4/20/20
Newsday: The Value of Sabrina Ionescu in NY 4/9/2020
OZY.com: Coronavirus Opens Door For Creative fan Engagement 4/7/20
CNBC: Leagues prep for changing habits when sports return (4/4/20)
Front Office Sports: Teams Shift Dollars With Times 4/3/2020
Morning Consult: Slashing Payroll Can Impact fan Support 3/31/20
Ad Week: With Games on Hold, Marketers Turn To Athletes 3/21/20
CNBC: Marketing the Olympics In The Era of Coronavirus 3/20/2020
CNBC: Teams benefit from taking care of employees in tough times 3/14/2020
NY Times: Modell’s Bankruptcy A Sign of The Times 3/12/20
Wall Street Journal: Women’s basketball on the upswing 3/4/20
Front Office Sports: FC Barcelona Deals With Social Media Crisis 3/2/20
ESPN.com: XFL Goes All In On Gambling 2/13/20
CNN.com: The Look At The First 5G Super Bowl 2/1/20
NY POST: Nike Denies holding back Kobe merchandise 1/28/20
AP: NFL Enjoys Bounce Back Season 1/27/20

2019

SI.COM: Top Sports Business Twitter Followers For 2020 12/26/19
AD WEEK: Draft Kings Looks At A Next Step In Super Bowl Ads 12/20/19
FOX BUSINESS: “Top Gun Home becomes Home For Lacrosse” 12/18/19
HOLMES REPORT: The Emergence of Sports Betting 11/4/19
AP: Prospects Look At Business Oppts To Bypass College Basketball 11/3/19
AP: Clemson’s Dominance Helps Lift a Struggling ACC 10/16/19
CNBC: As China crisis continues ESPN Toes The line 10/19/19
FRONT OFFICE SPORTS: The NHL’s Best Free Agent Signing? Service Dogs 10/2/19
FOX BUSINESS: Can Antonio Brown tarnish the Patriots business reputation 9/23/19
FOX BUSINESS: How valuable is starpower to the NFL 9/22/19
NY SPORTS DAY: How KD Picked The Nets 7/3/19
WALL ST. JOURNAL: Nike Defends Pulling Betsy Ross Show 7/1/19
NY POST: Knicks, Nets Have Been Caught Ip In This Vortex Before 6/29/19
NY POST: RJ Barrett, Zion Williamson Already Shattering Records 6/28/19
FRONT OFFICE SPORTS: How Cohn Reznick’s MLB Sponsorship Grows Brand 5/15/19
CHICAGO TRIBUNE: How the Chicago Bears Gym Builds Brand 5/1/19
PHILADELPHIA INQUIRER: The Philly Union Are Trying To Grow A Latino base, How is It Going 4/30/19
PHILADELPHIA INQUIRER: How the newspaper farewell as is still key to athlete branding 4/25/19
NORMAN (OK) TRANSCRIPT: How Kyler Murray Can Benefit Businesswise on Draft Night 4/24/19
AP: How March Madness Keeps Growing Beyond Its Issues 4/15/19
NY POST: Liberty Media Seeks A NY Presence For Regional Sports Cable 3/17/19
GOLF DIGEST: How Tiger Woods’ Master’s Win Impacts His Brand 3/15/19
NY POST: Nike and Zion Williamson 2/21/19
Crain’s NY: The marketing of the Islanders 2/19/19
NY POST: Mets look to market to millenials 2/16 /19
NY Daily News: Mets GM Looks To take Over Social Media 1/31/19
AD WEEK: How companies are maximizing Super Bowl spends 1/31/19

2018

NBC NEWS: Coming out changes game the game for Olympian Gus Kenworthy – 1/17/18 https://www.nbcnews.com/feature/nbc-out/coming-out-changes-game-olympian-gus-kenworthy-n838346
NY POST: How sports can start a movement – 2/2/18
https://nypost.com/2018/02/02/how-sports-can-start-an-entire-social-movement/
FOX BUSINESS: NASCAR taps into e-sports to recruit young fans, drivers – 2/16/18 https://www.foxbusiness.com/features/nascar-taps-into-e-sports-to-recruit-young-fans-drivers
AP: Red Gerard Takes Flight – 2/21/18 https://www.apnews.com/911bd6322de44746af87689f94a2941f
USA TODAY: These Team USA stars could turn Olympics glory into marketing gold – 2/26/18 https://www.usatoday.com/story/sports/winter-olympics-2018/2018/02/26/these-team-usa-stars-could-turn-olympics-glory-into-marketing-gold/369803002/
ENTREPRENEUR: March Madness Mystery – 3/22/18 https://www.entrepreneur.com/article/310458
GOLF DIGEST: When Patrick Reed’s past and present merge a question of what’s fair game – 4/11/18 https://www.golfdigest.com/story/when-patrick-reeds-past-and-present-merge-a-question-of-wha ts-fair-game
ESPN.COM: Sam Darnold is better off a Jet than a Giant – 5/8/18 http://www.espn.com/nfl/story/_/id/23433965/sam-darnold-nfl-stardom-higher-potential-new-york-jets-giants
CNBC: Hedge fund billionaire David Teppers latest investing move is the Carolina Panthers – 5/20/18 https://www.cnbc.com/2018/05/20/david-teppers-latest-investing-move-the-nfls-carolina-panthers.html
HOLMES REPORT: With no US team in the 2018 World Cup, US brands retool marketing – 6/11/18 https://www.holmesreport.com/latest/article/with-no-us-team-in-the-2018-world-cup-us-brands-retool-marketing
NY POST: Ranking New York’s 15 biggest sports stars – 7/17/18 https://nypost.com/2018/07/17/ranking-new-yorks-15-biggest-sports-stars/
BUSINESS INSIDER: Disney must sell regional sports networks if it buys FOX – 7/26/18 https://www.businessinsider.com/disney-must-sell-regional-sports-networks-if-it-buys-fox-2018-7
CNBC: Texas Rangers join trend of sports entertainment centers with $250 Million “Texas Live” 8/9/18 https://www.cnbc.com/2018/08/09/texas-rangers-join-trend-of-sports-entertainment-centers-with-250m-te.html
NBC NEWS: Nike takes heat for new Kaepernick ad – 9/4/18 https://www.nbcnews.com/business/consumer/nike-takes-heat-new-kaepernick-ad-n906311
HOLMES REPORT: Nike’s Colin Kaepernick ad reignited the conversation. Now What? – 9/10/18 https://www.holmesreport.com/latest/article/nike’s-colin-kaepernick-ad-reignited-the-conversation.-now-what
NY POST: Why Naomi Osaka is likely to become a brand sensation -9/10/18 https://nypost.com/2018/09/10/why-naomi-osaka-is-likely-to-become-a-branding-sensation/
WASHINGTON POST: Naomi Osaka strikes it rich with Nissan deal – 9/23/18 https://www.washingtonpost.com/news/early-lead/wp/2018/09/13/naomi-osaka-strikes-it-rich-with-nissan-deal-after-her-controversial-u-s-open-win/?utm_term=.e20ca9dc03e1
NY POST: NFL rookies spark huge increase in jersey sales – 9/26/18 https://nypost.com/2018/09/26/nfl-rookies-spark-huge-increase-in-jersey-sales/
DETROIT NEWS: Detroit City FC to go pro in 2019 – 11/15/18 https://www.detroitnews.com/story/sports/soccer/2018/11/15/detroit-city-fc-go-pro-2019/2014837002/
THE WEEK: Professional Bull Riders: America’s fast growing extreme sport – 11/16/18 https://www.theweek.co.uk/extreme-sports/97834/professional-bull-riders-riders-events-history-bulls-pbr
FORBES: Milennials building business around high school sports– 12/31/18

2017

AP: Stephen Curry spoke, Under Armour listened. Now What? – 2/15/17 https://apnews.com/18d9de544a1b4a4ab136cb606fe9a20b
NY POST: Why the Carmelo Anthony brand wouldn’t suffer from trade -2/20/17 https://nypost.com/2017/02/20/why-the-carmelo-anthony-brand-wouldnt-suffer-from-trade/
HERALD TRIBUNE: Swoosh to success at Oregon – 3/30/17 https://www.heraldtribune.com/sports/20170330/swoosh-to-success-at-oregon
THE TELEGRAM: Nike helps Oregon on trip to Arizona – 3/30/17 https://www.telegram.com/sports/20170330/mens-final-four-nike-helps-oregon-on-trip-to-arizona
CBS SPORTS: Andrew Hawkins found time in his NFL schedule to get a master’s degree- 5/15/17 https://www.cbssports.com/nfl/news/andrew-hawkins-found-time-in-his-nfl-schedule-to-get-a-masters-degree/
BLEACHER REPORT: Aaron Judge Jersey from Yankees Debut Sold for $157,366 at Auction – 7/30/17 https://bleacherreport.com/articles/2724645-aaron-judges-jersey-from-yankees-debut-sold-for-157366-at-auction
CABLEFAX: ESPN’s College Gameday captures Times Square – 9/23/17 http://www.cablefax.com/programming/espns-college-gameday-captures-times-square-amid-altice-usa-dispute
REUTERS: FOX undaunted by US failure to qualify for World Cup – 10/11/17 https://www.reuters.com/article/us-soccer-worldcup-fox/soccer-fox-undaunted-by-u-s-failure-to-qualify-for-world-cup-idUSKBN1CG30M
CHINA SPORTS INSIDER: 10 questions on Chinese Sports Industry – 11/3/17 http://chinasportsinsider.com/2017/11/03/10-questions-on-the-chinese-sports-industry/
NETS DAILY: Joe Tsai shows off basketball skills – 11/6/17 https://www.netsdaily.com/2017/11/6/16611948/joe-tsai-hosts-pac-12-game-in-china-still-no-official-word-on-sale
USA TODAY: Medals are nice but sometimes not enough for Olympics athletes seeking sponsors – 12/20/17 https://www.usatoday.com/story/sports/olympics/2017/12/20/medals-nice-but-sometimes-not-enough-olympic-athletes-seeking-sponsors/970736001/

2016

NJ.COM: How Yankees’ Alex Rodriguez became marketable again – 1/22/16 https://www.nj.com/yankees/index.ssf/2016/01/yankees_alex_rodriguez_marketable_endorsement.html
FOX SPORTS: Which locations make the most sense for MLB expansion? – 2/28/16 https://www.foxsports.com/mlb/story/which-locations-make-the-most-sense-for-mlb-expansion-022816
NBC NEWS: Will Maria Sharapova win back her hefty endorsements? – 3/8/16 https://www.nbcnews.com/business/business-news/will-maria-sharapova-win-back-her-hefty-endorsements-n534326
BUSINESS TIMES: UFC, the brand to beat in mixed martial arts – 5/18/16 https://www.businesstimes.com.sg/life-culture/ufc-the-brand-to-beat-in-mixed-martial-arts
AP: Who’s the face of the Rio Games? – 6/20/16 https://www.wgrz.com/article/news/nation-now/whos-the-face-of-the-rio-games-it-may-not-be-who-you-think/250771091
FORBES: Here’s Why Neymar is More Marketable Than Ronaldo – 7/7/16 https://www.forbes.com/sites/henriadams/2016/07/07/heres-why-neymar-is-more-marketable-than-ronaldo/#1ef86f361b74
FOOTWEAR NEWS: How brand intend to capitalize on the 2016 Olympics – 7/18/16 https://footwearnews.com/2016/focus/athletic-outdoor/how-brands-intend-capitalize-olympics-rio-2016-zika-240913/
TIME: What Tim Tebow Needs To Know Before He Steps on Diamond – 8/9/16 http://time.com/money/4445490/tim-tebow-play-baseball-advice/
LA TIMES: Simone Biles marketability window could be small – 8/17/16 https://www.latimes.com/sports/olympics/la-sp-oly-biles-marketing-20160817-snap-story.html
CHICAGO TRIBUNE: Quest for souvenir cups drives beer sales to Olympics win – 8/17/16 https://www.chicagotribune.com/sports/international/ct-souvenir-cups-beer-olympics-20160817-story.html
DETROIT NEWS: Samba Sensations – 8/17/16 https://www.detroitnews.com/story/sports/2016/08/17/samba-sensations/88932556/
USA TODAY: Olympians look to profit from games success – 8/18/16 https://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/18/olympians-look-profit-games-success/88924036/
AP: Speedo announces it is ending sponsorship of Ryan Lochte – 8/22/16 https://www.12news.com/article/sports/olympics/speedo-announces-it-is-ending-sponsorship-of-ryan-lochte/305020763
NBC SPORTS: Olympian Helen Maroulis visits M&T Bank Stadium – 8/27/16 https://www.nbcsports.com/washington/baltimore-ravens/olympian-helen-maroulis-visits-mt-bank-stadium-custom-ravens-jersey
BOSTON GLOBE: The Rio Olympics secret to drive up beer sales…marketing – 9/4/16 http://www.globelet.com/blog/rioolympiccups
CBS NEWS: NFL remains a financial powerhouse – 9/8/16 https://www.cbsnews.com/news/the-nfls-financial-juggernaut-is-decades-in-the-making/

2015

AP: College Football Playoff wants to be ubiquitous sports brand – 1/6/15 https://apnews.com/6d22e61c1e35470ca8ee56b4ae392afb
NBC: What players get paid for winning the Super Bowl – 1/27/15 http://nbr.com/2015/01/27/what-players-get-paid-for-winning-the-super-bowl/
FORBES: What the two most important words mean for aspiring sports business professionals – 1/30/15 https://www.forbes.com/sites/markjburns/2015/01/30/add-value-what-the-two-most-important-words-mean-for-aspiring-sports-business-professionals/#19fef648b6f0
NY TIMES: NBA is having an All-Star Party – 2/12/15 https://www.nytimes.com/2015/02/13/sports/basketball/nba-is-having-an-all-star-party-this-weekend-and-youre-not-invited.html
ALL DIGITAL: Brand run the show at All-Star weekend – 2/22/15 http://alldigitocracy.org/brands-run-the-show-at-all-star-weekend/
CNBC: The marketability of Jameis Winston – 4/30/15 https://www.cnbc.com/2015/04/30/nfl-draft-the-marketability-of-jameis-winston-or-lack-of-it.html
SEATTLE TIMES: Frank Clark selection leaves women who root for Seahawks frustrated – 5/8/15 https://www.seattletimes.com/sports/seahawks/frank-clark-selection-leaves-women-who-root-for-seahawks-frustrated-disappointed/
HORSE RACING NEWS: Favorito: Marketing Horse Racing Easier Than Before – 5/25/15 https://www.paulickreport.com/news/the-biz/favorito-marketing-horse-racing-easier-than-before/
MASHABLE: Women’s World Cup fans won’t let the FIFA scandal spoil their party – 6/2/15 https://mashable.com/2015/06/12/womens-world-cup-fifa-scandal/#eX9HvHMKNPqz
CNBC: NBA Finals are blowing up on YouTube – 6/12/15 https://www.cnbc.com/2015/06/12/the-nba-finals-are-blowing-up-on-youtube.html
AD WEEK: Will brands come calling for Carli Lloyd? – 7/6/15 https://www.adweek.com/brand-marketing/will-carli-lloyds-next-big-score-be-brand-endorsement-165753/
MEMPHIS DAILY NEWS: Vols, Titans fight to fill empty stadium seats – 7/18/15 https://www.memphisdailynews.com/news/2015/jul/18/vols-titans-fight-to-fill-empty-stadium-seat
SPORTTECHIE: Baltimore Ravens Go Emoji’s For All – 7/27/15 https://www.sporttechie.com/baltimore-ravens-go-emojis/
SPORTING NEWS: Media Watchdog – 11/23/15 http://www.sportingnews.com/us/nfl/news/jameis-winston-tampa-bay-buccaneers-cnn-ronda-rousey-cke-brad-haley-bryant-gumbel-espn-cbs-nbc-fox/1w5pgcss0zx0g1o0x8sehf9b9i
SPORTTECHIE: Meet the players diary – 12/14/15 https://www.sporttechie.com/meet-players-diary-indian-version-players-tribune/

Print Features/Topics (2010-2012)

Advertising Age/Sponsors line up to court Jeremy Lin. Who is doing what with the Knicks star
Advertising Age/The NFL’s New $10 Million Man? Is Tim Tebow going to be a mega-endorser?
Advertising Age / What Does Jack Daniel’s and Jim Beam Exit Say About Nasca.. After spending what seemed like decades trying to crack Nascar’s ban on sponsorships by hard-liquor brands, spirits companies received the go-ahead from the auto-racing league in 2004.
Advertising Age /How Will Accident Affect Tiger Woods’ Blue-Chip Endorsement.. The squeaky clean image of golf’s greatest player and the sports world’s most lucrative endorser took a hit over Thanksgiving weekend — no pun intended.
Ad Week/Olympic Gold The real winners and losers for London and why
Ad Week/Perspective, Tennis Endorsements What tennis ads looked like then and now
Buzzfeed/ Real Life Quiddich Tries To Be taken Seriously Can the staple of “Harry Potter” really become a sport?
Catholic Sports Journal/ Mascots Keep Fans Engaged How Western Michigan Univ. created new activation platforms
Eye On Sports Media/ Marketing College Athletes What can work, and what doesn’t in the collegiate space
Fast Company/ Why Livestrong Park Will Be A Success Sporting Kansas City’s new venture is worth looking at for future stadium engagement
Inc FEATURE/ How To Promote Your Consulting Business Thoughts on how to make chicken salad and other business items in a challenged world
International Business Times/ Dwight Howard’s Marketing Oppts Will the NBA Star’s marketing be compromised because of his trade demands
Intentaional Business Times/ Tebow’s Marketing Value Can Tim Tebow be a business success in NY
Slam/ Social Media An NBA Marketer’s Heaven How social media has bolstered player visibility
Sports Networker/How “Lombardi” Became a PR Success The PR strategy behind the hot Broadway play
The Insider / 5 QUESTIONS WITH…: You’ve fully embraced social media, utilizing platforms such as LinkedIn, Twitter and Facebook. Yo.ve also built up quite an audience for your blog and your newsletter, which reaches 13,000+ people. When did you first start using social media, and how were you able to garner such a large following.
The Oregonian/ The Penn State Legacy, What’s Next? What will happen next with Penn State athletics
USA Today / Nutrisystem drops Lawrence Taylor after rape charge. The days of corporate sponsors taking a wait-and-see approach when their athletic endorsers become embroiled in scandals are over.