Gillette, KFC Continue To Use Gaming And Star Power To Brand With Young Consumers
Two brands that continue to find ways to activate with a young audience by combining gaming with star power are Gillette and KFC.
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VW Continues To Look For “Capitol” Gains…
As many car brands look to reduce spending and streamline work in sports marketing, one of the more efficient brands in tough times, Volkswagen, continues to make a bigger strategic play in its headquarter maket of Washington, DC.
The New York City Marathonezsms Sprint To The Big Time…
It i. the largest single day sporting event in the world, the ING New York City Marathon.
Racingezsms Biggest Day Tries To Breed A Brand
It is the largest purse in sports, but most casual sports fans when asked about horse racing know only the Triple Crown, and then only in a year when horses like Big Brown take the sportlight in the spring. So into that issue steps the Breeder's Cup, which for 25 years has had the opportunity …
Becks Back To Europe…Good Or Bad For Soccer In The US
As David Beckham's management team ponders a temporary or permant shift back to Europe…this time for AC Milan…the LA Times has a piece on the value that he has brought to the Galaxy and whether or not its time for the legendary star to go back overseas. The piece raises lots of questions about what …
Niche Sports In A Down Economy…Another MMA Brand Goes Down
As we are seeing with the biggest of sports like Formula One and the Premier League, the economy is having an effect on business.
The Price of Branding In College Athletics…
With the downturn in the economy comes the anticipated downturn in philanthropic giving, but along with that downturn will come more pressure from administrator.at the collegiate level to show an ROI just as any sponsor or business partner on the professional side would see with an investment.
Playing On The Global Stage
Businessweek this week put out their Top 100 Power Brokers In Sports, and in that was a Top 25 worldwide (meaning outside the U.S.). The list is a great one for anyone to have on hand as sports becomes more global, and continues to show the domination of motor sports (notably F1 despite its financial …
Rotohog.com finds ways to help winners fulfill the American Dream
Usually we think of rotisserie play as a small cash payoff for the winners but lots of fun for all involved…that is the appeal of fantasy gaming, to put you in the drivers seat with as many options as possible, and make you the person in charge of your own sports team, competing against friends …
Gaming With The Pols…Obama Gets There First
As he was first to attract attention to the casual sports fan by playing hoops, Senator Barack Obama has now gone another step to reach the younger casual fan, by integrating ads into online video games, as reported today on gamespot.com and in the Sports Business Daily.As the tight election continues to try and cultivate …