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As MLB works through the messaging of Alex Rodriguez and Miguel Tejada, there were a number of solid examples of brands and their staffs finding great opportunities for spin, especially on the human interest side. From NASCAR, which gets going with Daytona this weekend, to hoops and tennis, finding the story and then executing through …

Innovative brand integration is become more key as partners count their dollars more efficiently. Logos on apparel, nets, side backboards, virtual signage are all accepted and used now, but the NBA this coming weekend will take naming rights to a new place, renaming the most popular part of TNT All-Star Saturday Night from HORSE to …

With all the ARod hype in New York this week, it would take a mega-news piece to break through the clutter. However, the event that garnered the most news…again…is the Westminster Dog Show at Madison Square Garden. Wh. It is an annual (one time) event that is unique and well timed, has its set traditions, …

As last week began with Michael Phelps and ended with Alex Rodriguez, a great human interest story played out in the waters off Trinidad, and some smart spinning and careful wording turned this niche story into some solid worldwide press. The story was about 56 year old Jennifer Figge and her goal to swim across …

Finding ways to grab the attention of the casual fan in today's marketplace is critical, especially for those teams and brands with big pieces of inventory to move. Therefore last Sunday's local buy of Super Bowl time by the Minnesota Twins seemed like a really smart one for a brand that still has to push …

The NBA, perhaps the most image-conscious of all the sports today, announced Friday that they have promoted Kathy Behrens to the great new title of EVP, Social Responsibility and Player Programs. It is greatly ironic that the new title comes the same week as most of the sports marketing world is discussing the “social responsibility” …

It is no secret that all of the major sports entities have taken steps to brace for less revenue with the current economic situation, yet there remains the knowledge that many brands have made a long term solid investment in sports and entertainment to reach audience, share stories and move product. Perhaps no sport was …

Even with the down economy, Super Bowl weekend continues to be the biggest weekend in Las Vegas. More fans flock to the desert to bet and enjoy the atmosphere than go to the site of the game, and the group that has capitalized on that Super Bowl weekend experience more than anyone is the UFC. …

As the 24/7 news cycle played out with Michael Phelps and his pictures smoking with a bong surfaced, those on both sides of the issue passed judgement on his future, from USA Today's Christine Brennan to various experts on Fox News. However whichever side you were on some of the key moves in the crisis …

With all the talk of the problems and lack of spending around the Super Bowl, news of NBC's still solid advertising numbers and the cautious optimism of NFL Commissioner Roger Goodell continue to show that in the gloom and doom of the economy, sports remains an industry which will eventually grow even with a current …