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As we near Daytona and the start of NASCAR 2010, it is good to see the brand is again looking for more ways to engage the brand, the consumer and grow relevance among the casual fan. The latest offering is a program launching i. thiusands of movie screens across North America, the first of a …

You only worry about the things you can control. That should be the slogan for the Nets this year. Their sales and marketing staff cannot worry about the injuries, the fired coach, the record losing streak, they just have to find a way to keep a brand relevant in a year of transition and uncertainty.. …

We are coming up fast on Daytona for NASCAR's start. the IRL is looking to rebrand and re-emerge after unification with IZOD as a title sponsor, even Forumula One is looking to find its place again. So as the economic times start to recede and sponsor dollars are becoming a tad looser again, what can …

As we head toward pitchers and catchers reporting in less than a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …

Jon Wertheim's great piece on Colts owner Jim Irsay this past week in Sports Illustrated has stirred a bit of a debate as to whether the Indianapolis Colts could now be the model franchise for the NFL.. Without the flash and dash, and the oversized suites and prices, of the Dallas Cowboys, or the tradition …

Slowly but surely we are seeing non-American brands find spots in the American marketplace. Banks like Barclay's, sneaker brands, Emirates Airways, are all looking now to the American consumer to find ways to activate their brands through American sport. Just like American brands looking to activate overseas, it is not a quick fix and in …

Monday is a National Holiday honoring the late Dr. Martin Luther King Jr. It would seem a perfect time…NFL in full postseason, NBA and NHL gearing up for All-Star, college sports pushing ahead, the Olympics on the horizon, the holidays in the distance…for a brand or an organization to take ownership of the weekend, especially …

Beach volleyball is unquestionably the darling sport of the Olympic Games. Every four years the men's, and especially the women's competition, draws one of the largest windows for NBC and has helped make pop culture stars of athletes like Misty May Treanor, Holly McPeak, Karch Kiraly, Kerri Walsh, and many others. More importantly, the AVP …

It was a long time in coming and caused many people a great deal of angst over the years, but Mark McGwire's long-awaited and often doubted announcement that he used steroids was actually well orchastrated this week, and was effectively communicated on a number of levels. While many will look back as to the quality …

Cause related marketing for brands, even in a down economy, remains one of the growth areas for active consumer brands. With overall marketing dollars slashed last, companies had to find more efficient ways to reach consumers, and one of the biggest ways was combining dollars earmarked for straight advertising and rallying behind a cause. Instead …