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It was another roller coaster week in New Brunswick, New Jersey. As one Fred Hill achieved a milestone (in baseball), another was let go after a tortuous and painful process and another Scarlet Knight heard his name called in the first round of the NFL Draft. Maybe all of that activity is a harbinger of …

The continued quest for landing valuable real estate in the sports space got another nice pop this week, when Microsoft's Bing became the latest brand to make its way to a WNBA uniform, landing a partnership with the Seattle Storm. The jersey signage, especially for MLS and the WNBA, has been a boon to sponsorship, …

Prime time. It remains the most coveted spot in media, that period from eight until 11 that makes careers and brands in entertainment, and now in sports. The US Open wome.s tennis finals now lives there, and the US Open golf will move partially into that space on the east coast this year. It is …

We are all more than well aware of the challenges faced in both sports and entertainment these days for the discretionary dollar. With every dollar spent comes five question. about ROI, need for staffing, value of programs and actual amount of earned media, so the need to both justify and find extra sources of ancillary …

They had a great bounce for the Olympics, the NHL did. As a league, they have done more embracing and testing what works and what doesn’t in social and digital media more than anyone else. They have identified a signature event and have built around it to the point where other groups (the NCAA, the …

Every professional sport today is on a never-ending quest to engage the fan and make their game more experiential. However the bottom line is that at the highest level most professional sports are to be watched and enjoyed than played by those who follow it. MLB, NFL, NHL, NBA are all more aspirational and inspirational, …

So we reach the end of March Madness and now enter that long stretch where brands don’t access the college market enmasse, eventhough this is the time where the market may be the most wide open. The spring for the college market is devoid of football and hoops, and is a time of year which …

It's another dark spring in New York. Save for the Devils, there is no postseason at Madison Square Garden, the Izod Center or Nassau Coliseum, so the attentions and the dollars of the casual sports fan can shift fully to baseball, and maybe a bit to soccer as spring fully arrives. Now the lack of …

Years ago I heard author Stephen King speak at my alma mater, Fordham University. He was asked, who does he write his books for. His answer was simple…”I write for all those people who slow down on the road to look at accidents.” The goal, King said, was to appeal to some part of the …

We have often talked about how minor league baseball teams always find ways to create buzzworthy, fun promotions to engage their fans. However with the MLB season opening this week, it seems like the Majors, as many teams battle to move distressed inventory in the early season, may be giving their Minor League brethren a …