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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As an owner and a businessman, Arthur Blank thinks big. The New York native took an idea to create a massive destination for the growing home remodeling business and turned it into The Home Depot. He purchased the Atlanta Falcons with the idea of turning the team into a national sport property in the football-crazy …
Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media …
About eight years ago, Emirates Airways, looking to find a way to start connecting with an American sporting audience, joined forces with the Breeder’s Cup as a key sponsor. At the time, some looked at the partnership as a stretch by the airline, which had little presence in the United States but a bigger tie …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
Someday sports fans and team owners may have New Jersey Governor Chris Christie to thank for games that are more engaging and for a revenue source that does not yet exist in the United States. Christie this past week continued his strong push to challenge the Federal Law that does not allow sports betting anywhere …
This past Thursday may have been one of the busiest sports days of the year in New York. The Mets hosted the Miami Marlins and their ex-star Jose Reyes, the Rangers and Devils played Game 7’s against the Ottawa Senators and Florida Panthers, respectively, the Knicks were closing out the regular season and looking to …
The NHL Playoffs Are Here, So Grow Away: As the NHL Playoffs dawn again, so does the tradition of the unshaven, this year with a twist. It has long been a habit for players not to shave during the playoffs, and in recent years the promotion has been passed along to fans, who can grow …
More good ideas seem to be coming in pairs these days…here are another few that make good sense… Majoring In The Minors: The Memphis Redbirds, like most other organizations, are trying to find ways to activate and engage their fans with social media that makes good sense. So their idea? write it down. The first …
Once again it seems like ideas good, bad and indifferent are flowing in groups the last few days, so here’s a look at some other best practices and some issues. Squashing A Brand: The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges and high schools in the United …
Twenty years ago this Monday we were returning from a Patriot League meeting in Bethlehem, Pa. and were about to cross the George Washington Bridge when a report came on the radio that NBA Superstar Earvin “Magic” Johnson had HIV. This was in the days when HIV was thought to be a death sentence, and …
