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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time when the road to NFL success started in outposts far and wide. Now its good to be home for the summer, with ever-increasing opportunities for expanding the brand tied to those at home. The Raiders are fully settled in in Henderson, Nevada while tthe Dallas Cowboys are still leaving Jerryworld for …
The last full week of July, 2023 but more Ying and Yang observations to the work and life place, especially as I now hit 15 years working on my own. First there was the surprising joy of gratitude which came in threes, like good things often do. A dinner with three former School of the …
We often talk about adaptability and staying relevant through curious learning. Here is a recent, real example about using tools at hand to the best of your advantage, in this case AI and ChatGPT functions. I have been working with a senior executive on some business news framing and positioning for a big announcement. The …
Startups, even for sports or brands with a solid core audience, are tough. Just getting through Proof of Concept while managing cash flow and expectations can be a bear, or in this case a bull, so its’ nice to see PBR teams not just coming back but moving ahead for season two. After generating incremental …
There was a time a few years ago when the Big 12 held a one-off basketball media day in New York City. The league wasn’t playing their postseason tournament there for men’s basketball, like the ACC and Big Ten were doing, nor did they add any schools who were in the area. They used it …
First off, I will say that I still love the printed word, just like I love ticket stubs and programs. As the late Jimmy Breslin said, “The beauty of the newspaper is that you never know what you will find when you turn the next page,” and I still believe that. The images and the …
I have been around this business to remember when NBA Summer League was a few weeks on hot gyms little fanfare and checking watches to see when vacation could start for many. Westchester County, Boston, Orlando, and Salt Lake City, Summer League always started with great fanfare, especially for teams with high draft picks, and …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard for …
It’s tough to keep improving on a yearly project that is high impact and high reward, but the Yankees seem to keep finding a way with HOPE Week. Holding its 14th edition in 2023 (including a pause in 2020 due to the COVID pandemic), the Yankees’ HOPE Week initiative (Helping Others Persevere & Excel) is …
Before she headed back to the States, our colleague Lindsay Sarah Krasnoff dropped in some additional thoughts on sports and diplomacy from here recnt time in France. Her book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Readers can use code BASKET23US or BASKET23UK (UK, European Union) …