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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past weekend we were saddened and worried to hear that the remaining original employee still employed by the NBA, the Philadelphia 76ers Harvey Pollock, was involved in a car accident that left him with some very bad injuries. Reports are that he is on the road to recovery, with among other things, a broken …
Away from the bright lights of football and basketball, other collegiate sports do very well in their own niche communities, drawing fans, media attention and sponsors. Baseball in places like Hawaii and Miami, lacrosse in and around the ACC, soccer in key outposts, softball in Oklahoma, volleyball in Washington, all have their passionate followers and …
The passing of Mario Cuomo again reminded me if the power of the narrative and the value of storytelling. Like his politics or not, the former Governor of New York State was a master at delivering the message and evoking emotion, and with that emotion, inspiring others to act with passion. He wasn’t always right, …
For the last several years the NFL Network and NFL Films have built “A Football Life” as their signature anthology series. From former players to coaches, owners and even teams, “A Football Life” tells the stories of some of the greatest, and most unique and sometimes tragic, personalities in the history of the NFL, all …
This past fall Columbia University garnered a slew of coverage for its football team; not the coverage you would want usually as the Lions again slogged to a winless season in the ever-improving Ivy League, but the noise around the program in a major media market showed that there was more than a heartbeat for …
We all know about the “YouTube Sensations,” the seemingly unknowns who have come along to dominate the social media and pop culture world with their quirky films, unique style, and niche coverage of topics of various sizes and interests. They drive views, engage fans and get brands to lock on for endorsements. The most successful …
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …
For a very short period of time about a month ago, New Jersey Institute of Technology ruled the sports world. The men’s basketball team shocked Michigan in Ann Arbor, an upset many said was on par only with something Gardner Webb had done at Rupp Arena about 10 years ago. The Highlanders and coach Jim …
A few days ago I heard a reporter say, “What would Francis Church have said to Virginia O’Hanlon in today’s Twitter Facebook world. The answer is the same…believe. For those who never read it or have not in a while, below is the story from the New York Sun. It is a great reminder. THE …
Joe Yanarella, a fellow 1985 Fordham University graduate, has had a 25+ year career in publishing, including stints as a sportswriter at two daily newspapers and management stops at two different print publishers. He joined Bleacher Report in 2009 as its first Editor-in-Chief, a title he still holds today as B/R has grown from start-up …