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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For years there was talk of an “Olympic Network,” one that specialized in all Olympic events, all the time. The move to alternating winter/summer years gave even more opportunity, and eventually Universal Sports moved into that void to try and capture, with a wide footprint but limited marketing resources, to capture that series of niche …
The year 2012 will have the Centennial celebration for Fenway Park, with the Red Sox planning a series of events in and around the grand old park, which now is officially registered as a Historic Landmark as well. However April 14 marks another anniversary, one a little more dubious but noteworthy nonetheless, the centennial sinking …
It’s an Olympic year, so many of those sports that seem to hibernate from the casual fan start to rise up again, from wrestling to beach volleyball. Each will find their niche and hope to play off of a sentimental crowd on the world’s biggest stage to win recognition and maybe some endorsements or brand …
As we reach Selection Sunday and heading to daylight savings, some thoughts on a few innovative ideas that have come about… New York Life Goes OT: A few years ago the Foxwoods Casino and Resort came up with an innovative takeover of Knicks games, sponsoring the last five minutes of the fourth quarter with extra …
One of the more entreprenurial hustles in sport branding is finding ways to creatively capture lightning in a bottle, a few minutes of exposure as a result of timing, luck and smart thinking. Such is the case with people who were able to cash in short term on the Jeremy Lin craze, with websites, bootleg …
More good ideas seem to be coming in pairs these days…here are another few that make good sense… Majoring In The Minors: The Memphis Redbirds, like most other organizations, are trying to find ways to activate and engage their fans with social media that makes good sense. So their idea? write it down. The first …
Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …
As we reach the mid-point of February, a look at some good moves this weekend in the sports branding world. DUNKIN LOVE: Dunkin Donuts continues to find new ways to grow its sports marketing platform, especially around its hometown New England teams. The latest promo involves Boston Bruins star Tyler Seguin, who will host a …
Once again it seems like ideas good, bad and indifferent are flowing in groups the last few days, so here’s a look at some other best practices and some issues. Squashing A Brand: The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges and high schools in the United …
Seems like in addition to more jobs opening up the new ideas that make good business sense are also flowing pretty smoothly. Like last week, and it would be great to grab five at least once a week, here are five other smart ideas on the table. Martin Luther King Day As A Bigger Platform: …