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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For thousands of years the west has had a mystical fixation on Asia; now the digital world has brought us closer together than ever before, but the sports business world is still a fluid and evolving mystery to many. With that in mind, we connected with Mark Dreyer, a longtime media member with UK and …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
We love charities that zig while most zag…here is one… The Side-Out Foundation is a non-profit organization based in Fairfax, VA that harnesses the power of volleyball players to host Dig Pink® volleyball tournaments that raise money for critical research of late stage metastatic breast cancer – the least funded form of breast cancer scientific …
Monday morning I had dropped my son off at Newark Penn Station as he headed back for classes at Drexel University, and while scanning the dial I caught the rebroadcast of Frank Isola’s interview on Sirius NBA Radio with Brooklyn Nets head coach Kenny Atkinson. By all accounts there is probably no one better liked …
On Tuesday came the news that Laurene Powell Jobs, billionaire philanthropist, entrepreneur and president of the Emerson Collective, was buying a significant stake in Monumental Sports & Entertainment, the $2.5 billion business that includes the NBA Washington Wizards, NHL Capitals, WNBA Mystics, two AFL teams and Capital One Arena among other pieces. The investment, once …
It has been another interesting few weeks of attending events learning and listening between all the day to day activity. Through all that there were some great tidbits to share from the bigger successful minds that wandered in and out of meetings, media events and get togethers…Here’s some of the best to ponder on the …
Last week we attended the Sports Marketing track on Marketing to the Latino audience at Portada in New York City. While the diversity in the half day event was impressive, as well as many of the new faces, what came across clearly is both the opportunity and the challenge of marketing to a multicultural Latino …
We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …
As one high net worth individual said to us a few weeks ago, the purchase of a sports franchise in the U.S. is like buying a Picasso; they ability to buy one is rare, and the value never goes down. So we have seen recently with the pending sale of the Florida Marlins and the …
A brief digression from best practices of others for a moment. This past weekend we had a discussion after some media members were complaining about the lack of a clean wireless signal in a large stadium during a pregame press event. It followed complaints I heard from students on college campuses about the inability to …