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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This coming week will mark a five year milestone for the New York Yankees and their tent pole in-season awareness program, Hope Week. While all teams have a responsibility to give back to their fans year-round and the Yankees themselves have expansive foundations run by Mariano Rivera, Derek Jeter, Joe Girardi and many others, the …
The best of organizations are the ones that are proactive even on their brightest of days with storytelling and finding niche’s to get exposure. The communications heads don’t get caught up in the moment, they manage up and make sure that even the small outlets get the due they deserve. Sometimes packed press boxes don’t …
It is the only major sport that does the picks for its future while its present is going on, and is also the only sport that still only drafts those athletes who are from North America as opposed to the world, but the MLB Draft continues to come of age as a property. Taking place …
This past week was de facto sports conference week in New York. From the IESE event on Monday to the Sports Business Awards Wednesday to Leaders in Performance and Sports Ticketing, you could have filled almost every hour from 8 am Monday through 7:00 Thursday networking with sports biz folks big and small. On Thursday, …
As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
It is perhaps the best form of family sports entertainment in North America; affordable, fun, usually pretty quick, casual and plentiful in most areas. It is minor league baseball, a solid rite of passage for many people who used to make more regular stops to the Big leagues but may be priced out of more …
What price does data have in sport these days? If the stories on Friday are to be believed, and no reason they are not, the current price for at least some of the data is north of $200 million. That was the expected number that the sale of Chicago-based Stats Inc. fetched from a private …
Every day we comb the digital world looking for new, more efficient and unique ways not just to engage, but to engage more effectively. If you are a league, a team or a brand in sports and entertainment, you spend hours trying to use the most effective tools to quickly and cleanly reach not just …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
While it may not work at Yankee Stadium, where rules against facial hair are still in place a bit (it did work for the Red Sox last year, and a “growing” legion of MLB clubs again in 2014), but in the NHL, the fifth year of Beard-A-Thon continues to be one of the most unique …
