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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Tossing Teddy’s are back across North America, and that’s a good thing. From The Maritimes to California, a hockey holiday rite of charity has returned in full force the past few weekends…The Teddy Bear Toss. (Great summary of all the sites and the numbers tossed to date here). Now it used to be only in …
We reach what is a pretty quiet week in sports very year, albeit this year we do have the NBA Finals and the WNBA All-Star Game to add on to the MLB All-Star Break. That being said, busy is good, given the relative quiet we had in our industry last summer, even with bubbles and …
There was a time…wayyy back before bottled water was a thing, when some entrepreneurial young people read that New York City tap water was voted the best in the world and they decided to do something about it. Tap water is free…so why not find a way to bottle it and sell it. Their slogan …
As we look ahead to what the world, especially the business of sports, is going to look like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12. One is a new position that has arisen for job seekers, …
It’s amazing what happens sometimes when you listen and look for a new vein of authentic storytelling. One new example, and it’s a great one, involves hockey legend Wayne Gretzky, the work of the Tim Horton’s brand…and a long forgotten napkin. The result is one of the most evocative stories told in some time in …
It used to be only in Detroit could you throw an object on the ice during a hockey game and not be escorted from the building, in this case the former Joe Louis Arena. However the Teddy Bear toss for charity has taken the place of octopi in Motown, and we have a new record. Minor …
We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …
There has been a huge spike in the use of 50/50 raffles to draw both interest and philanthropy dollars in stadia and arenas across the country. What was once a sleepy, clunky, raffle ticket based fundraising tool that was only successful as the hawkers pushing tickets has grown into a must do for many, be …
This year as in most every Major and Minor League Baseball load up on promotions to draw casual fans and fill distressed seats. The days are filled with bobbleheads, gnomes, beach towels, caps and hundreds of others. (Here is a list of 10 new MILB promos worth checking). The overwhelming number are always geared towards …
We are always learning, especially from those who carved the path which we have followed. So it was with great pride I got to catch up with one of the communications and marketing industry’s true pioneers and one of its best storytellers, Alan Taylor. Alan, now living in Florida, recently penned a book called …