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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have talked so much about second screen experiences over the last five years and how that screen can enhance and augment the primary screen, where we are probably watching a live event. One thing that has happened in the past seven months is that the second screen has become a sports business home for …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a …
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the …
Maybe those who say social distancing and wearing a mask doesn’t matter are right and this is all just going to go away on November 4. But this week we have now had the Metropolitan Opera say there will be no season in 2021…the Macy’s Thanksgiving Day Parade, and Times Square New Year’s Eve will …
Vin Scully, social influencer. The longtime, now retired voice of the Los Angeles Dodgers, conscience of all good in baseball and Fordham University grad recently joined Twitter, and has been posting his thoughts, pictures and anecdotes to a growing number of fans, some of whom certainly know of him but don’t know a lot about …
“The only true currency in this bankrupt world is what you share with someone else when you’re uncool.” Lester Bangs (Phillip Seymor Hoffman), Almost Famous It is the 20th anniversary of the cult film Almost Famous, and it has brought with it everything from Zoom interviews to podcasts to a host of retrospectives on the …
We often get questions from colleagues, business partners, and friends on proper use of social media, and most importantly how to engage. Both my Columbia podcast partner Tom Richardson and I remain bullish on the proper use of Twitter as a news curation and listening tool almost as much as a way to engage in …
How much of a boost do fans in the stands give the home team? Or to the athletes on the field in general? Are the risks of having these fans back during a stubborn health crisis too great to even worry about these questions? When the Miami Dolphins and Hard Rock Stadium announced that up …
In the next few weeks kids of all ages will cautiously, nervously, virtually head back to some form of school. That includes my class at Columbia University, which as of now, I will be doing as a hybrid class, with some students online but a majority of the students in the classroom. I was shocked …