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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” amogst influential people, teams, media outlets and brands, and why it will continue to …
Being a disruptive innovator in the tech space is one thing; taking that role in the sports ownership world is something else. If you are Dennis Crowley, the co-founder and Executive Chair of Foursquare, yu have the opportunity to be both, although the soccer one is on a bit smaller level than say, Mark Cuban’s …
There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …
There has been much made of the sexiness and growth of eSports, and with the growth and buzz comes considerable debate. When you are working in the mainstream billion dollar business of sports globally, where exactly does eSports fit? Fad, phenomenon, surrogate business, parallel opportunity, engagement tool, nuisance; all of those listed, none of those …
I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …
When Bonner Bolton, a 29-year-old bull rider from Texas, hits the floor Monday night for the season premiere of ABC’s Dancing with the Stars, he’ll be the latest swashbuckling cowboy helping to move Professional Bull Riders (PBR) into the mainstream. Drawing on new marketing resources from WME | IMG, which acquired the league in April, …
On a Friday morning a few weeks ago on the third floor of a pretty deserted mall in downtown Las Vegas we got to see a bit of the future; the future of scalable and engaged eSports, the future of how the distressed mall business in America may find a way to revamp as it …
Columbia student Matt Walker was on the ground for our program at the MIT Sloan Analytics Conference this past weekend in Boston, Mass. Here is a summary on what he and others learned… CEO Casey Wasserman (Wasserman Media Group) set the scene in the opening panel of the weekend, “Use data as an equalizer. …
I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Christopher Walken and Bruce Springsteen, Morgan Freeman and Christie Brinkley. On and on and on. Smart short, sensible points …