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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In a continuingly unique year like no other, this week we seem to be getting a forward-looking sense of maybe a bit more normalcy ahead. First MLB announced their rules for the season, adapting some of the changes made from last year’s Pandemic shortened season, and since we now know when Spring Training, and hopefully …
It’s hard to argue that the NFL has made great strides in innovation, disruption and fan engagement in 2020. One of the leaders in the area doing the listening and pushing forward is Blake Stuchin, Vice President of Digital Media Business Development at the NFL. We spent some time on our podcast with Blake to …
If this was a normal year I would be amongst thousands of colleagues in the craziness of Radio Row at the Super Bowl, a beautiful mix of the mainstream and the unique. It is truly an open marketplace of storytelling, a place where you will see Miss Universe sitting next to a WWE champion next …
“Welcome to history.” Those were the first words I ever heard someone say to me as we entered the Palestra in Philadelphia. It was January 27, 1984, and as Manager of the Fordham University men’s basketball team I had walked into the hallowed halls at The University of Pennsylvania as we came in to practice …
When we were back with the Knicks, the fact that we did not win as much as hoped on the court gave us the ability to story tell way beyond wins and losses, maybe even more than we could have done if we had been title contenders. A big part of that storytelling success was …
Quite an MLK Day week in and around the industry. I am going to try and do this as many weekends as possible, looking at a few things to be looking at as we go forward. Here are four from the week that are on the radar. Up Chucks: This was a big week for …
Incredible (and incredibly frustrating) as it is, some sports are now entering their second season during the COVID-19 pandemic. They’re able to carry on by being innovative, marrying self-discipline and respect for the health protocols among athlete participants and staff, and creating new league structures. The NHL, which again returned to competition on January 13, …
The Buffalo Bills have been one of the feel good stories of the Pandemic, and their long suffering loyal fans took fandom up a notch this week…assisting the cause of another teams quarterback which was found…on Instagram or TikTok? Nope, on Reddit For those who don’t know, Blessings in a Backpack is a charity that …
Normally, whatever that means, in early January I would be flitting from place to place around the country. Taking offspring back to school, heading to CES to learn more and more about the business we are in, and in recent years, a stop in the Nation’s Capitol to glean from our good friends at Monumental …
A few weeks before Christmas, Jordan Teicher had a New York Times story with several former athletes, including ex New York Jet and Columbia grad Josh Martin, talking about the great value LinkedIn had brought to them in terms of connecting and storytelling as they figured out what is next in the post playing careers. …