Call us today for help! (800) 555-2840
JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We often get questions from colleagues, business partners, and friends on proper use of social media, and most importantly how to engage. Both my Columbia podcast partner Tom Richardson and I remain bullish on the proper use of Twitter as a news curation and listening tool almost as much as a way to engage in …
One of the first questions we ask when we start class is “Who is the media?” Usually the first answers are the ones you would expect…reporters, bloggers, podcasters, etc. etc.…and then usually someone comes up with the real answer…any one a device that can transmit information to an audience… In short…you, or anyone else with …
How much of a boost do fans in the stands give the home team? Or to the athletes on the field in general? Are the risks of having these fans back during a stubborn health crisis too great to even worry about these questions? When the Miami Dolphins and Hard Rock Stadium announced that up …
In the next few weeks kids of all ages will cautiously, nervously, virtually head back to some form of school. That includes my class at Columbia University, which as of now, I will be doing as a hybrid class, with some students online but a majority of the students in the classroom. I was shocked …
Live sound, on field audio, manufactured tracks. We have seen, and heard, or not heard them all as return to play without fans keeps evolving around the world. Leave it to a 20 year old to come up with another growing option. HearMeCheer is an audio broadcast app that collects live fan noise and streams …
In a normal year thousands would be heading to or watching the Little League World Series and all its drama as teams from around the country and around the world advanced through regionals to eventually make it to the World Championships in Williamsport, Pa. This year, no dice due to the Pandemic. So how has …
This is not a statement about politics and whether I believe that Joe Biden or Donald Trump should be the next President of the United States. I like to listen to leadership in all forms, and part of effective communication is drawing nuggets to share to a bigger audience out of those discussions. Wednesday as …
We are less than a month in for return to play, and with MLS heading back to stadia and the NFL starting their great training camp experiment, we thought it would be good to ask some of those on the front lines what the lessons…the positive ones…that have been learned around the one non bubble …
Marketing effectively to a niche audience can be really successful if done right, and if you have the right merchandise, and who doesn’t love the cool merch, at the right price at the right time, the niche can grow. So in talking to a colleague this week he mentioned a company that has found a …
“Those who can’t, teach.” We have heard that phrase, which originally came from George Bernard Shaw, used many times throughout the years. However as we continue to evolve into a better world, hopefully, of constant learning, the need for evocative teaching is needed more than ever. We are also entering into a fall like no …