If You Are Gonna Lose You May As Well be The Worst…
In light o.South Florida's continued football woes (0-11 FIU and the winless Dolphins) we thought it would be useful to point out the value…at least short term…of being worst. Unfortunatel.I speak from a bit of experience here havin.endured winless college football seasons at both Iona (0-11) and Fordham (0-11), having spent nine years with tw.marquee …
Dealing With Tragedy and Putting Things In Perspective…Sean Taylor, Joe Kennedy and Nick Saban
This morning we were going to write about the value of extremes in winning and losing in light of the Miami Dolphins recent losses, but the death of Sean Taylor of the Redskin.today and Joe Kennedy over the weekend makes the importanc.of the games we play seem a bit insignificant. We are not experts, bu.unfortunately …
Dodgers Come up Roses..and Some Examples of How To Spin On The Holidays…
PR Move of the Day…Actually a really good branding move by the Dodgers, written about by Tom Hoffrath in the LA Times this week…the Dodgers are taking on a float in the Tournament of Roses Parade…may sound a bit hokey but those parades, like Macy's yesterday, get the brand off the sports pages and into …
Racing Before Turkey Day…NASCAR and Goodyear Make Great PR tracks
Happy Thanksgiving…with the Nextel Cup wrapped up and NASCAR Week in New York upon us next week, thought there were a few racing items recently that deserved attention. PR Move of the Day: