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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I was lucky enough to attend the University of Florid.Law School Sports Symposium last Friday, and in addition to being able to hear some great words from people like author Mark Isenberg, agent Glenn Schwartzman, AAFL Florida President Wayne McDaniel, UFL President Mike Huyghue and former New Orleans Saint.Exec and current city council president Arnie …
We have looked at various ways of dealing with crisis management since we started this blog in November, and this week there were varying degrees of crisis that arose, from college football to baseball to hoops…lets take a look at the trio, the ways they have been handled, and what could be next… 1- Pedro …
We wanted to tak.a moment to wrap up a week that started wit.everything “Giants” to notice some great, smaller (but still midmajor in some cases) stories that grabbed some solid national coverage this week. On the college hoops front, both Drake University and Baylor University have seemed to really capture the national spotlight, not just …
“Does Beethoven Have a Bubble Gum Car.”- Lucy Van Pelt Had some solid best practices to post today, but we were really struck by the Giants win and the impact it has had on people in general in the jaded, cold and dark corners of the Big Apple, that we wanted to just take one …
Just some quick links on Monday worth a read. First of all, one little item to give a different perspective to a broadcast is to switch off the national audio and listen to the gifted home town radio broadcasters call those seminal moments.
As the Super Bowl hype dies a happy death, especially with player and coach access limited, we wanted to look at two more creative pitches that landed some nice press this week well away from the warmth of Arizona. The first was the Wall Street Journal piece by Mark Yost on Wednesday on the Electric …
A great deal of time in finding the best practices for this site has been spent scouring news, agency, brand team and league sites and other source materials over the last few months, and it has been great identifying some solid and useful best practices for the industry.