Blogging, Branding, Basketball…From High School To The Majors…
Two stories whic.we feel will be pretty compelling issues over the next year came to light around the country in the last few days…the issue of what to do with bloggers, and the ever-growing issue of corporate support and commercialism with regard to high school programs. The latter was the focal point of a piece …
Phils Get “Aezsms” For Media Service And Solid Ideas…
PR Move of the Day: The Philadelphia market has always been a tough sell if you are not the Eagles, or this time of year usually the Flyers or March Madness (although Philly, like New York, may be without a representative in the Big Dance this year), but the Phillies have made great strides to …
Oregon Doc Gives New Meaning To March Madness, And Some Solid Baseball Pieces…
PR Move of the Day: As we move through Championship Week and into the NCAA tournament. it will be interesting to look for some of the more unique promotions tied t. some of the best weeks of the year on the sports calendar. Thus far, the best one comes courtesy of Playbooks and Profits in …
It Seemed Like A Good Idea…The Start-Up Business of Sports…
It is looking like another idea that has its base in a very noble concept…spring football in football rich states with athletes who have four year degrees…may soon be biting the dust.
Majoring In The Minors…Again…Altoona Throws a Curve With Season Long “Leip” Year Celebration
PR Move of the Day. We haven’t done one of these in a while (and are looking forward to a summer of good ideas), but we turn to the Business of Minor League Baseball blog and give props to the Altoona Curve for announcing their season long “Leip” Year promotions, timed of course to last …
Globetrotters Go Back To The Basics To Build Brand, While The Obama/Sports Connection Continues To Gain Steam…
One of the hallmark brands in sports and entertainment that had lost its way in the internet crazy, flash and dash 24/7 world was the Harlem Globetrotters. Like the circus, the rodeo and many of the other circuits (even professional indoor tennis) that traveled on a tour to cities across America and around the world, …
Mixed Martial Arts Fights Its Way Toward The Mainstream With Two Big Thursday Moves…
For the last few years a host of sports marketers have looked toward the relatively new sport of Mixed Martial Arts with an interested by skeptical eye. However the sport, which combines no less than five disciplines and has enjoyed great box office and pay per view success with the UFC, threw a pair of …
Speaking With One Voice…Racing Wins, Big Ten Network Loses
Yesterday we saw the value of the concept of speaking with one voice. The long overdue unification between Champ Car and the IRL may finally give what was one auto racing's premier circuit, open wheel racing, a much needed boost to succeed. The image of Tony George addressing a packed press conference in Miami yesterday, …