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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
With all the added challenges presented by Mixed Martial Arts, the varied interests of first adopters, and the pull to so many forms of unscripted television, the WWE has constantly looked for ways to reinvigorate its brand, build stars and maintai.interest in one of the world's most successful entertainment brands liquid. Now instead of spending …
When the cynical look at sport. they see men and women (often highly paid) playing children's games with little regard for the greater good. However those who work in the business of sport and entertainment are constantly looking for ways to connect brands, athletes and teams with businesses for greater branding opportunities, an.as brands become …
This week was a big week for soccer in the United States. No matter how you feel about England's win with David Beckham over the U.S., the sport of soccer in America benefitted and is growing on the outdoor side expontentially with each passing week, as highlighted by the Houston Chronicle piece. The industry bible, …
Once again this weekend, and really for the last few weeks, the great game of lacrosse grabbed its share of headlines, with Syracuse winning the Division I men's title in Foxboro, Mass, Northwestern taking the women's title in Towson, Maryland, and even the NLL Buffalo Bandits taking the indoor title with a last second 14-13 …
As gas prices soar, business looks for ways to use economies of scale and look for even bigger bank for a more limited dollar, brands, teams and athletes have to be more conscious than ever to look ahead for the clouds on the horizon and address the very real concerns of their fans and partners …
With the NHL Finals moving this weekend, the league is continuing to ride their recent popularity by now effectively pushin.all the digital and in market activation pieces that they had installed throughout the course of the last year.