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The optimization of the digital space by sports teams, athletes and brands to effectively communicate and build a return on the invested infrastructure remains a moving target. For every success story like WCSN (which made a quantum leap forward Monday with their deal with NBC Sports) and mlb.com there are efforts that continue to fall …

With Sunday being Father's Day,there were a number of great pieces that sho. the passion that links families…especially Father's with their sons and daughters…togethe.is sports. With the shocking passing of Tim Russert, Jim McKay, and legendary announcer Charlie Jones this past week, the nostalgic looks back by some of America's best writers have come fast …

For those teams who are not fortunate enough to be accessable by public transportation, the growing concern over the cost of gas is starting to factor strongly into promotion and ROI for fans and business partners.

With summer like weather in most of the Northeastern USA this week, we had to throw some attention to one of those niche sports that is gaining marketshare through some solid PR and grassroots work…Beach Tennis USA. What started as an offbeat idea has gained solid groundswell support both on the branding and the participation …

Two hallmark publications recently announced changes in either staff or format that will look to invigorate a pair of th. keystone brands in sports publishing through a big digital play. First last week, digital authority Dave Morgan, founder of TACODA and Real Media, announced that he was taking over a. chairman and partner in the …

The activation circus that goes on throughout the NASCAR season struck again this past weekend, with a series of event. tha. showed how diverse the sponsor, brand and sport activation category can be. First off, was the feature on 18 year old Mackena Bell, a Carson, Nevada high school senior who went from being a …

With Big Brown's loss in the race for the Triple Crown on Saturday, publicists.madia and brand managers were left scrambling to find ways to fill voids, justify dollars spent, and re-jig lineups that were anticpated for the coronation and history that would have come for all involved with a Triple Crown winner.

Another education point for the casual soccer fan occurred over the past few days, wit.Red Bull New York selling young star Jozy Altidore to Villarreal of La Liga for a record $10 million transfer fee. Now many casual fans just getting to understand the professional soccer side in the United States would liken this t.the …

We have periodically looked into the opportunities Senator Barack Obama has seized upon by associating himself with a sports culture, largely the very fickle male demo which does not get into the political mix. Whether it was playing hoops with SI's Scott Price or on HBO Real Sports or giviving his Final Four predictions, the …

With Dover taking place this past weekend, the long NASCAR season reached its halfway point, and the industry leader in sponsorship activation, brand building and diverse media attention took pause on its own site to grade the sponsorship winners and losers of the first half of the season. The report is even more interesting because …