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With the constant debate over the value of the digital content comes a few more glimmers of hope that there are ways to properly and effectively utilize both the viral and commercia.space in sports. First on the viral side, via YouTube, comes Nike's latest amazing stunt video, this one showing a ball girl climbing the …

PR Move of the Day:

PR Move of the Day:

PR Move of the Day: Knowing the athlete for any team, league or brand takes time. It takes time to know to both ask the right questions and listen to what they are saying to correctly build a strategy that makes sense for a unique pitch to work. The New York Rangers hit on a …

The Breeder's Cup, “the richest day in sports,” has always suffered from an identity crisis. Lost amidst the NFL and college football in the fall, and not having the focus of the Triple Crown in the spring, horse racing's biggest day was often missed by even the casual racing fan.

PR Move of the Day:

As the NBA continues to forge new partnerships designed to expand their reach in the Far East, the sport has made two very important moves in North America to enhance the brand of basketball on the continent where it has its biggest presence. The first was in April, when the league announced a long-reaching plan …

Often we look to PR and marketing campaigns to spin items or products that are so-so, as opposed to taking the time to build and invest in a brand, a product or even an athlete for the long term. Many times that investment can become way too costly for the spender in terms of focus, …

With The Championships, Wimbledon, the third leg of tennis’ Grand Slam almost upon us, the WTA Tour made not just a loud branding statement, but a loud financial branding statement with their announcement of a $15 Million multi-year international branding campaign designed to re-introduce the casual sports fand to the stars of women's tennis. It …

PR Move of the Day. To hit on timing, use a star to address a big social problem and incorporate a prominent sponsor with a solid online activation program is not an easy thing to do, especially in an offseason. However the Cleveland Cavaliers, LeBron James and State Farm achieved all of that, while riding …