Keeping The Busch Beat…M and M Mars Finds Another Activation Platform
M and M Mars continues to find new ways to both support and activate behind NASCAR start Kyle Busch's hallmark season.
Expecting The Unexpected: AFL Handles David Bakerezsms Resignation
With another successful Arena Bowl on tap (featuring two good markets in Philly and the Bay Area), expansion possibly to Europe, improved ratings on TV and more market by market coverage, the AFL should have had a love fest this weekend in New Orleans for a sold out Arena Bowl.
MLS Activates With An All-Star Display…and RIP IFL…
No it wasn’t the high rated drama that MLB had for its All-Star extravaganza last week, but from a grassroots, drama and activation standpoint, Thursday's MLS All-Star game in Toronto was more proof of the worldwide game continuing to get a stronger foothold in North America.
Brand Resurrection 101: The Chicago Blackhawks
John McDonough left the storied Chicago Cubs to go across town and inside and attempt to resurrect one of the forgotten hallmark franchise.in professional sports…the Chicago Blackhawks.
Is On Line Viewing The Futur. Some great proof of the growing marketplace.
This morning I had breakfast with Media Post's Dave Goetzl and we were talking about the ongoing growth of online viewing, especially in the way a younger demo can now view more customized micro and indepth sites for very specialized events, ala ESPN360's wall to wall coverage of events.
Lifeezsms A Beach…AVP Maximizes East Coast Opportunity
The success of the AVP Crocs Tour in Southern California is well documented…a year round lifestyle sport with some of the greatest athletes on the planet.
LT Campaigns For Top Fantasy Pick…An NFLer who gets it…
With NFL training camps just around the corner, the.NFL fantasy drafts can also not be that far away. Although not as statistically steeped as the MLB Fantasy leagues, the NFL drafts are still highly competitive, very lucrative, and because of the gambling aspect that is so heavily tied to NFL games, can be even more …
Give Them Liberty.
With all the choices of leasure time activity in a major market during the summer.the WNBA is always challenged to find ways to attract the casual fan. However this weekend, ther.will b.a spectacle worthy of near record numbers, brand exposure and good will. The Liberty will play th.Indiana Fever outdoors at Arthur Ashe Stadium in …
Taking Advantage of The Quietest Day In Sports…
The summer is traditionally slower for the sports industry, even in an Olympic year, but the day always the quietest (especially given Tuesday's marathon All-Star game) is the Wednesda.after the All-Star game.
Vitamin Water Hits a Homer…Nets followup with the Chinese Marketplace.
PR Move of the Day: Often around mega-events like the All-Star Game, especiall.when the event is in a major market, brands struggle to find ways away from actual event sponsorship to make a dent and build brand equity. Vitamin Water is traditionally one of the best in finding ways to cut through the clutter and …