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We have seen the one-off giveaways in market by teams both major and minor to find ways to help ease the burden of the ticketholder and entice he or she to continue to attend games.

With the Leverage Agency out there trying to sell the naming rights for China's two most prominent venues after the Olympics are done, we look to the minor leagues for yet another innovative way to sell…or rent…stadium naming rights for a short period. Credit the Goldklang Group…with innovator Mike Veeck leading the way…for selling the …

As has been pointed out at the trade deadline, the firing of Willie Randolph by the Mets and countless other high profile moves that are scrutinized 24/7 by the media and the fans, the real long term impact of what Brett Favre means to New York, the Jets, the Packers, retailers, business partners and anyone …

With the summer over halfway gone, retailers are already pushing back to school sales as hard as they can. However in the sports world.the Olympics focus and the start of NFL training camp, combined with the traditional August vacation stretch for many sports, seems to push the “Back To School” programs until later in the …

There is always much debate over athletes establishing themselves as a brand, and what the viability i.of “brand athlete” when he or she is injured or not performing well or moves from city to city.

Once again we have to credi. Ben Hill of milb.com for finding the unusual both on and off the field as minor league baseball teams hit the dog days of summer and search for ways to get exposure and lure fans. This time he found the Class A Midwest league Kane County Cougars, who attempted …

For the second Friday in a row the sports world had substantial off-field news thrust out…last week it was the unexpected resignation of AFL Commissioner David Baker and this week came the late Friday announcement that the Breeders Cup has banned steroids from all its races, again taking a stronger leadership role in horse racing. …

The 24/7 news cycle now, especially around major dates on the team sports calendar (the drafts, trade deadlines etc.), continues to explode th.feeding frenzy for news and up to the second information, factual or not. However even with all the access to information and creation of rumor, in team sports the simple fact remains that …

I spent the last few days in various places with my colleague Josh Rockoff of Strike Interactive

Ben Hill's blog of the business of minor league baseball is always a great place to find some best, and sometimes interesting promotions that can even apply to larger brands and more broader activation.