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One of the great elements of sport is its ability to join divergent backgrounds and put together some of the more unique pairings of those who play…and those who watch.

As brands scramble to vie for the attention, and dollar endorsements for the top athletes coming out of the Olympics, the folks at match.com came up with a great wa.to glean coverag.the old fashioned way…by going to the court of public opinion.

Although the distraction and attention is still largely on the Olympics, the US Open, which begins Monday and remains the world's largest sporting event, still has found ways to grow brand, pitch high level placements with partners and continue to build more buzz in new areas that the event did not touch on in previous …

Oriole Park at Camden Yards has been a baseball showplace and a landmark stadium for a baseball revival in the U.S. However in recent years the problems putting a competitive team on the field has seen attendance drop. Despite the on field issues, the emergence of the Nationals into the greater marketplace and the apathy …

As much as we have talked about crisis management and the need to be prepared for when the clouds roll in, being prepared to strike when the moment of victory comes is just as important. two cases in point from the Olympics…Octagon's prep work for Michael Phelps and USA Wrestling's advance work for now gold …

The nostalgic look back at the ’70's has brought any number of fads back, especially now in a digital environment. But can a “sport” which once was a prime time and Saturday morning syndication mainstay be on its way bac.? Probably not on the level that it once was, but according to a feature in …

As scores of teams and brands continue the push toward being green, a gym in Portland is literally taking the green matter into the hands of its members…harnessing the power of those members running on treadmills to power the building. The story, as reported in The Oregonian

The notion of a sports brand…or any other brand…building to enhance image and planning for that rainy day should never be lost.

The straw polls for the Presidential elections will begin as soon as the upcoming conventions will end, and the sampling size and diversity of spin will give us so many takes on what is going to be a very hotly contested election. However we leave it to Mike Veeck's Goldklang Group, and their six minor …

This week's Atlanta Journal Constitution took a look at Georgia Tech's efforts to try and increase ticket sales for football in a market, like South Florida, the traditionally has been slow to respond t.athletic onfield perfromance, especially at the professional level. However, in the football-rich Southeast, the Business of College Football blog went one step …