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Usually we think of rotisserie play as a small cash payoff for the winners but lots of fun for all involved…that is the appeal of fantasy gaming, to put you in the drivers seat with as many options as possible, and make you the person in charge of your own sports team, competing against friends …

As he was first to attract attention to the casual sports fan by playing hoops, Senator Barack Obama has now gone another step to reach the younger casual fan, by integrating ads into online video games, as reported today on gamespot.com and in the Sports Business Daily.As the tight election continues to try and cultivate …

On Saturday the independent AFL news, the fan site of the Arena Football League, had a very upbeat piece about how the league could continue to rally as the number one fan-friendly sports league, even in questionable economic times. There were solid features about the Philadelphia Soul open tryout in Pittsburgh, and the Tampa Storm …

We have all seen the effects and fear and potential cost cutting measures that teams and brands are putting into effect to safeguard profitability should the economy worsen. Now while many have taken the prudent approach to guard their best assets and look for more ROI, some have chosen to move ahead with long term …

With Sara Palin set for Saturday's puck drop in Philly, and NBA players like LeBron James, Greg Oden and Alonzo Mourning all speaking publicly in support of Senator Barack Obama this past week, it was interesting and noteworthy see the way the Cleveland Browns addressed the issue and opportunity of athletes in a football-crazed and …

The NHL has come out firing and grabbed the attention of the casual sports fan and the business partner through a successful “NHL Rocks” campaign, well attended and competitive games in Europe, a sensational centennial campaign by the Canadiens and a rebirth of the Blackhawks brand in Chicago, all of which is overshadowing problems in …

When looking to stage the excitement of a product in a new environment.leagues will often take the cautious approach and go with preseason exhibitions or friendlies.?More recently both MLB and the NFL have taken the strides to play regular season games around the world, which is usally .better representation of product, and sends the messages …

Monday's Dancing with the Stars sa.AVP crocs legend and Olympic Gold medlaist Misty May Treanor suffer an achilles tendo.injury that forced her out of the competition and may end her long and highly successful beach volleyball career. The interesting thing, as David Schwab points out in the First Call blog, is that the injury may …

Maybe the most moribund franchise in North American sports, the Tampa Rays underwent one of the best turnarounds on the field in recent memory. As the accolades for the front office staff and players pour in as the playoffs move ahead, the downside of losing and lack of brandbuilding was still evident as the season …

As teams below the big three (plus NASCAR.search for non-traditiona.ways to tell their stories, identify audience and connect with the casual fan, the digital and the high school market are becoming of more and more value. This weekend the New York Red Bulls found a way to tie the two together by creating a high …