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The Phillies Ryan Howard is probably still celebrating the Phils World Series title from this past week, but the folks at mlb.com gave fans an even better look at the star this past week, working with Playstation to create a great viral video that takes fans behind the scenes of the making of the video …

So often the 24/7 sports world we live in leaves little to the imagination, and many times those looking to spin and create new ideas get caught up in the news cycle and the creativity gets lost. Hence the lack of effective Heisman campaigns or awards promotions for athletes in most sports. However sometimes the …

Two brands that continue to find ways to activate with a young audience by combining gaming with star power are Gillette and KFC.

As many car brands look to reduce spending and streamline work in sports marketing, one of the more efficient brands in tough times, Volkswagen, continues to make a bigger strategic play in its headquarter maket of Washington, DC.

It i. the largest single day sporting event in the world, the ING New York City Marathon.

It is the largest purse in sports, but most casual sports fans when asked about horse racing know only the Triple Crown, and then only in a year when horses like Big Brown take the sportlight in the spring. So into that issue steps the Breeder's Cup, which for 25 years has had the opportunity …

As David Beckham's management team ponders a temporary or permant shift back to Europe…this time for AC Milan…the LA Times has a piece on the value that he has brought to the Galaxy and whether or not its time for the legendary star to go back overseas. The piece raises lots of questions about what …

As we are seeing with the biggest of sports like Formula One and the Premier League, the economy is having an effect on business.

With the downturn in the economy comes the anticipated downturn in philanthropic giving, but along with that downturn will come more pressure from administrator.at the collegiate level to show an ROI just as any sponsor or business partner on the professional side would see with an investment.

Businessweek this week put out their Top 100 Power Brokers In Sports, and in that was a Top 25 worldwide (meaning outside the U.S.). The list is a great one for anyone to have on hand as sports becomes more global, and continues to show the domination of motor sports (notably F1 despite its financial …