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The world of the have's and the have nots in college athletics ebbs and flows in any given year, and this time of year the hope for Cinderella trying on the glass slipper in March Madness is what keeps fans up at night. However what keeps many coaches and administrators up at night is what …

Maybe it's because they are the least mature of the larger sports in North America, maybe its because they started with the single entity model and knew how to operate and build brand more lean and mean, or maybe its because their grassroots base combined with their breakthrough is still to come, but Major League …

Minor League baseball scores lots of points for continual brand activation, market relevance, and sponsor integration. But in many places, minor league hockey activation is not far behind. Without the cache of warm summer nights, larger support of a parent organization or huge name recognition and media exposure, the minor leagues of North America press …

They certainly are trying…and trying to be different and complimentary. But can the fledgling United Football League, with its plans to play on Thursday nights on VERSUS and in a series of cities, not with any centralized core, make sense, draw fans, consistent media attention, sponsors and eventually make mone. And in this economy can …

Media Post had another disturbing story about the shrinking conventional media world with three sports/entertainment magazines…the highly regarded Best Life, along with Travel and Leisure Golf and Tennis Week all going down for the count. While that crosses more “traditional” places off the pitch list, the opportunities to place and populate news stories, and compelling …

All the comparisons of the Netherlands’ stunning pair of victories over the powerhouse Dominican Republic team in the World Baseball Classic are in. Baseball's version of hockey's “Miracle On Ice,” the great triumph of the underdog, David slays Goliath etc etc…Some of America's best writers, from Tom Boswell in the Washington Post, to Tom Verducci …

Whether you are looking for a vasectomy or recreating a classic moment with the help of a popular energy drink, there will be no shortage of activation campaigns on all levels as Selection Sunday comes into view. Darren Rovell reports that last year's promotion by an Oregon urologist for vasectomies has gained steam this year …

Any sports fan in North America looks excitedly to the NCAA Tournament in March, as there are few, if any, annual events which gives us more of a true sense of endless possibilities that can occur than March Madness. Partners, even in a slow economy, looking to capture that key demo will line up for …

As the economy continues to fluctuate downward and more brands scramble to find ways to justify spends, we saw a few unique opportunities that deserved to be singled out, copied and probably advanced a bit as well. First we looked to Florida, where the University of Florida Gators were trying to find ways to assist …

Newark isn’t nicknamed “Brick City” because of its soft and cuddly reputation. However it is hard by one of the most fertile areas for youth and high school soccer in North America, and its Prudential Center is one of the Northeast's best kept secrets in terms of arenas. So into the fold comes the New …