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It was only a few years ago that Marvel Entertainment caused an uproar amongst baseball traditionalists by trying to put spider webs on the bases at MLB games as part of their promotion for the first.Spiderma. movie. The backlash caused MLB and Marvel to scale down the promotion and saved the.sanctity of white base. for …

With the first hint of fall you start to hear the bounce in thousands of parks and recreational centers across the tri-state area of New York, New Jersey and Connecticut. It is the thwack of kids from four to their mid-teens dribbling and passing soccer balls. Like baseball and softball in the spring, fall soccer …

It is sometimes the simplest of moves that make the most sense and can set the pace for others. This week, St. John's University decided that they would have a designated, unbiased person have a credentialed spot for all their hoops games and be credentialed as a “Twitter” member of the media. His name is …

Recently there has been more and more talk amongst media outlets of sharing content, especially for sports. Media Post laid out an extensive plan with many of the top newspapers looking to share editorial over the next few months , which will certainly give outlets that have already cut back on travel the advantage of …

One of the keys to minor league promotion is buzz…buzz leads to ticket sales and family fun, which is key when you are limited on marketing stars, who on the minor league level, are very transient. With that in mind one of the keys in buzz is always “new” or “fresh” or “first” or “record …

The ability to have to aggressively build brand amongst major professional teams is needed the least by the teams of the National Football League. Revenue sharing, national television, superior ticket sales on a season basis and a tremendous in-game atmosphere give most teams a base to be discriminative in their brand building exposure, as opposed …

With all the high level, high tech, multi-tiered investment and brand building ideas that come along, sometimes its the simplest that can be both fun, generate buzz and create some easy fundraising and brand building ideas. One that is gaining interest and is assisting athletes in Canada as we move towards Vancouver 2010 is a …

It just makes good sense. Last year the Chicago White Sox and Chicago Blackhawks created a year-round marketing partnership which gave both teams a strategic offseason platform to promote their brands, athletes and give some added pop to potential shared sponsors at a time when a team may not be top of mind. Yesterday the …

As the endless stops and starts go along with Michael Vick, the two points that will matter to brands around the team and to fans who put down the cash for tickets and product are simple…will he continue to show remorse and work to improve his image and will he help the Eagles be a …

Many times we have said that minor league baseball does the best job of staying relevant with fans and finding ways to build brand even in the offseason, especially since they have such a transient problem with players. On the professional side, perhaps no team does a better job with staying relevant in a very …