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It has been tough times in recent years for patrons of “The World's Most Famous Arena.” The lack of on court success, a slowing economy, an aging building and a weak public perception had caused a good deal of the shine to come off of Madison Square Garden and perhaps lower the perceived standard of …

Much has been made of the NFL's use of anniversary AFL jerseys this season. The created buzz and although luckily most of the Denver Broncos striped throwback socks won’t be at retail, the jerseys raised some extra interest. Whether that buzz is needed for the NFL to raise awareness who knows, but it certainly created …

The ying and yang that goes on between discretionary dollars fans can spend and getting premium access for those dollars is a battle that is only increasing in intensity for teams, brands and partners. With access to social media, much of which is free, teams have to continuously justify prices, knowing that the revenue stream …

Maybe its because baseball just lends itself more to creativity because of the summer communal atmosphere and the tradition of promotion that the minor leagues lends itself to, or maybe we just notice it more because baseball has a bigger platform of a season, but it always seemed like that entreprenurial spirit of creativity should …

On Sunday, Jets kicker Jay Feely entered the record book for consecutive field goals made as a Jet, breaking a record held by Pat Leahy for over 20 years. Feely's success on the field has been tremendous, yet his feel for using his stature in athletics in a major market to develop a long term …

The ability of brands to show ROI is sometimes very tricky, as so many different aspects go into monitoring consumer trends and buying habits. Yes it is a very intricate science and buying habits can be tracked, but the actual last second decision as to whether to choose product A or product B that can …

In the 197.s and into the 198.s big tobacco fueled some of the most successful sports branding opportunities in history. Whether it was Phillip Morri. support of Virginia Slims tennis or NASCA.s Marlboro Cup, the cigarette brands created some of the most large scale and effective activation platforms in sports history. Then came all the …

There is arguably no team in the NHL that has produced a higher quality on ice product over the last 15 years than the New Jersey Devils. The level of play and professionalism in the business of hockey that the team has displayed is arguably second to none not just in hockey for that matter, …

The best organizations have well thought out and effective communications plans, often times built around the most simple of ideas. Knowing how to effectively communicate messages internally, building consensus amongst key leadership, speaking with one voice, knowing your constituents and addressing their needs, or at least acknowledging their needs, and then making sure that media …

There is perhaps no other athlete who can so dictate the rise and fall of his or her sport over the long term than Lance Armstrong. Yes TV ratings rise and fall with Tiger Woods on golf, but the weekly coverage of the sport, along with events and brand activation, do continue. Michael Phelps raised …