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The last year has seen more athletes embrace issues for social change and cause marketing as part of their platform than perhaps any other period. Is it because smart business minded athletes and the representatives see what is going on at the fan level with the economy and have more of a sense to give …

The linking of pawn shops and boxers may not have always been a positive experience, but this week, as part of the promotional campaign for the title bout between Miguel Cotto and Manny Pacquiao, “Pawn Stars” and boxing will share equal billing. That is because The History Channel, working with Top Rank and the Leverage …

He came of age with the “Image Is Everything Campaign” eventhough his best tennis was years ahead. He came back from the bottom to be a successful professional, and even without a formal education made education is legacy in his hometown. Yes now that Andre Agassi writes an honest accounting of his life and career, …

The World Series is now over, the NBA and NHL seasons have begun their long stretches, college football is missing a compelling weekend matchup, the luster of the NYC Marathon is gone and the NFL is passing its midpoint. So into the mix when there is a lack of marquis events this weekend falls the …

The debate has gone on for several years as to what the value of the live event is with regard to sports. In this age of instantaneous, multimedia applications with hundreds of applications, why do we need to watch anything live or be there in person for i. After all we can google, youtube or …

The twitter debate with regard to athletes and celebrities rages on as to what is acceptable and helpful and what is detrimental and contrived, and what at the end of the day is actually the best mix for use in the social networking space. Much like other media that have launche.sports radio, blogs, website.the initial …

Many times we all get caught up in the hype…the necessity to make sure our athletes. schools and teams are associated with the big names to gives us “street cred.” However in these challenged times, the mainstream names and providers…from the drink category to media companies to apparel…are struggling to make ends meet even with …

Its the time old tradition…the Mayors of a city betting the obligatory food items and jersey exchanges for the big game. You see it everywhere every year and its cute, it gets coverage and its part of tradition. However not in baseball this year. The Mayors of Philadelphia and New York…Michael Nutter and Mike Bloomberg…changed …

Timing is everything, whether you are an official team partner or not. Take Conagra Foods Hebrew National Hot Dogs for example. The Kosher Dog, with a few professional sports ties but not many, made a very smart play this week to tie to the Jets, the NFL and poster boy quarterback Mark Sanchez by capitalizing …

The combination of a challenged economy, lack of buzz at the national level to date and a dearth of sponsorship activation has certainly slowed the fan interest in what is usually one of the busiest times for an Olympian and for Olympic branding, the run up to the Games themselves. Now hopefully in the US …