Blog

It was a long time in coming and caused many people a great deal of angst over the years, but Mark McGwire's long-awaited and often doubted announcement that he used steroids was actually well orchastrated this week, and was effectively communicated on a number of levels. While many will look back as to the quality …

Cause related marketing for brands, even in a down economy, remains one of the growth areas for active consumer brands. With overall marketing dollars slashed last, companies had to find more efficient ways to reach consumers, and one of the biggest ways was combining dollars earmarked for straight advertising and rallying behind a cause. Instead …

Several years ago the Toronto Maple Leafs took what was then considered a very bold step by breaking a coaching hiring first on ther website, which at the time was unheard of. Since then, the Washington Redskins have used their Daniel Snyder-owned sites, and radio stations to break and try and control news, a host …

One of the biggest problems that professional soccer in the United States has had to deal with in terms of brand growth was the barren area of success from south of Boston to Washington, DC. The Revolution, under the Kraft family, built a solid business in New England, while the United enjoyed both on field …

There is still more than a little contention over how.ho. professional Mixed Martial Arts is as a sport. One thing is for sure, the UFC as an experiential brand, is certainly very hot and very active for the me.s demo, and that experience was again in full force for their New Yea.s weekend card, which …

This month two of the strongest, if not the strongest, Halls of Fame will reveal their 2010 selections, the Baseball and Football Halls. The annual selection issue always operates under stealth and the very tight control over the voters, and usually has more than enough intrigue, suspicion, and debate. However with an ever shrinking number …

THE BEST COLUMN EVER WRITTEN. MERRY CHRISTMAS Eight-year-old Virginia O’Hanlon wrote a letter to the editor of New York's Sun, and the quick response was printed as an unsigned editorial Sept. 21, 1897. The work of veteran newsman Francis Pharcellus Church has since become history's most reprinted newspaper editorial, appearing in part or whole in …

College hoops in New York has been dormant for too many years. The last two years, not one local college even reached the NCAA's or the NIT, so all the good brand equity and loyal following that had been built over years of success for Rutgers, Seton Hall, St. John's, Manhattan, Hofstra, Fordham et al… …

Before the recent economic downturn, the whispers regarding the upgrading of the competitive level of Ivy League athletics were abounding. The large endowments of many of the schools were bringing the institutions to perhaps remove the paperwork and qualification for financial grants and give all students who qualified for enrollment a basic grant for free …

I will be the first to say I am not a strong critic, nor do I read every book out there. However I do read a great deal and try to figure out what are the books that teach me something, even of some of the most public of figures, that I didn’t know before …