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Years ago I heard author Stephen King speak at my alma mater, Fordham University. He was asked, who does he write his books for. His answer was simple…”I write for all those people who slow down on the road to look at accidents.” The goal, King said, was to appeal to some part of the …

We have often talked about how minor league baseball teams always find ways to create buzzworthy, fun promotions to engage their fans. However with the MLB season opening this week, it seems like the Majors, as many teams battle to move distressed inventory in the early season, may be giving their Minor League brethren a …

A week or so ago Darren Rovell had a blog post on what, if any, value the New Jersey Nets had lost by “winning.” By passing the Philadephia 76ers with their tenth win, was there any actual value from going from the worst ever to just another losing team. The answer according to the collectable …

So also in the mix during April 1, we had Texas Motor Speedway. For a sport which has always tried to balance fun and business, the folks at TMS certainly took a pop from some media who didn’t see the fun, or didn’t take the time to delve into, President Eddie Gossage's plo. saying Dallas …

Maybe it's because we have all become too politically correct, or maybe it's because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …

There wer. some good things that happened in the UF.s first season. They proved they could deliver a credible product, gave some coaches and players a chance to showcase their skills and they survived a season full of empty stadiums, inopportune dates, shifting cities, small sponsor support and well produced but negligible eyeballs on TV. …

This weekend between glimpses of March Madness on TV, millions of baseball fans, mostly men, will be huddled around computer screens, spread out checking out spread sheets in basements, trolling through magazines on kitchen tables and looking for every discernible edge to one up eight to 12 other guys in the same room or on …

It has rarely seen this much debate or buzz, the announcement of which NFL team is selected for HBO's annual all access show “Hard Knocks.. Last year, the selection of the wobegone Cincinnnati Bengals was met with more interest than concern. So Thursday's announcement that the New York Jets were selecte. as this year's all …

In the boom years of sports spending, teams and broadcast officials held many big spending categories away from the.wholesom. image of sport. While millions came in from beer, and prior to the pressure from government in the United States and elsewhere, big tobacco grabbed every position available, other industries with solid cash reserves and the …

This past week we saw a unique yin and yang of college brand strategy in the New York metropolitan area. Seton Hall fired coach Bobby Gonzalez for creating a renegade program (with some won/loss success) and besmirching the school's overall image, while St. John's fired head coach Norm Roberts for doing many of the things …