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It may not work at Yankee Stadium, where rules against facial hair are still in place a bit, but in the NHL, the second year of Beard-A-Thon continues to be one of the most unique fan engagement actoivation events in any sport. The brainchild of East Aurora, New York based Cenergy, Beard-A-Thon encourages fans (mostly …

The legendary journalist Jimmy Breslin once said the beauty of holding and reading a newspaper is that you never know what surprises are in store when you turn the page. That of course was well before the Kindle and IPad infused world we are now in, where data and all forms of media can literally …

It was another roller coaster week in New Brunswick, New Jersey. As one Fred Hill achieved a milestone (in baseball), another was let go after a tortuous and painful process and another Scarlet Knight heard his name called in the first round of the NFL Draft. Maybe all of that activity is a harbinger of …

The continued quest for landing valuable real estate in the sports space got another nice pop this week, when Microsoft's Bing became the latest brand to make its way to a WNBA uniform, landing a partnership with the Seattle Storm. The jersey signage, especially for MLS and the WNBA, has been a boon to sponsorship, …

Prime time. It remains the most coveted spot in media, that period from eight until 11 that makes careers and brands in entertainment, and now in sports. The US Open wome.s tennis finals now lives there, and the US Open golf will move partially into that space on the east coast this year. It is …

We are all more than well aware of the challenges faced in both sports and entertainment these days for the discretionary dollar. With every dollar spent comes five question. about ROI, need for staffing, value of programs and actual amount of earned media, so the need to both justify and find extra sources of ancillary …

They had a great bounce for the Olympics, the NHL did. As a league, they have done more embracing and testing what works and what doesn’t in social and digital media more than anyone else. They have identified a signature event and have built around it to the point where other groups (the NCAA, the …

Every professional sport today is on a never-ending quest to engage the fan and make their game more experiential. However the bottom line is that at the highest level most professional sports are to be watched and enjoyed than played by those who follow it. MLB, NFL, NHL, NBA are all more aspirational and inspirational, …

So we reach the end of March Madness and now enter that long stretch where brands don’t access the college market enmasse, eventhough this is the time where the market may be the most wide open. The spring for the college market is devoid of football and hoops, and is a time of year which …

It's another dark spring in New York. Save for the Devils, there is no postseason at Madison Square Garden, the Izod Center or Nassau Coliseum, so the attentions and the dollars of the casual sports fan can shift fully to baseball, and maybe a bit to soccer as spring fully arrives. Now the lack of …