Blog

As baseball heads into the All-Star break, teams with distressed inventory continue to find innovative ways to rally fans and generate buzz, whether or not they are doing well on the field. Case in point. is this week, where the Oakland A's are looking to create some buzz and fan support around the visiting World …

As one goes through the sports calendar it is always interesting to note what the opportunities are that can still be “owned” or created by brands or teams. While the biggest days to still grab are those arounf the baseball all-star game next week, it is noteworthy that no one really hase grabbed the opportunity …

While France and Italy were wringing their hands and Nigeria was suspending their team for two years, the United States was moving on to figure out how to capitalize on the next step success that was realized in the World Cup. Despite the loss to Ghana, more casual fans tuned in, logged on and talked …

The traditional major team sports continue to fight the battle as to how they can continue to engage a younger audience that is growing up less with stick and ball and more with thrill-seeking individual sports these days. As the X-Games and Gravity Games rise in popularity for their generation, baseball, hoops and football have …

It is more spectacle than sport and flies in the face of First Lady Michelle Obama's “Let's Move” initiative to battle childhood obesity, but the world of competitive eating continues to hold its own, with the annual Nathan's Hot Dog Eating Contest on July 4 at Coney island continuing to be the crown jewel of …

So with the first day of summer comes a new rite of passage in select NBA citie.the beg LeBron sweepstakes. Mayo.s, celebrities, fans, websites, media from sea to shining sea have come up with ploy after ploy to gain attention as LeBron James decides where to next ply his trade. The recruitment James missed by …

The stunts and events that take our breath away always draw lots of buzz and interest when they come to town…tractor pulls, NASCAR, you name it. They have the daredevil quality that surpasses generations, and can draw large crowds for events. The latest was in New York this past week, the worldwide Red Bull air …

The Dove brand of products has done a phenomenal job of rallying the everyday woman over the years and showing that self confidence can be more than appealing in a world where ultra cool, ultra hop and ultra thin are what people strive for, misguided or not. Whether using “regular” women from varied backgrounds or …

Throughout the course of the history of sports there have been business deals fueled by the problems and pratfalls of gambling or paying off debt. Lore has it the New York Giants were originally acquired by the Mara family in an effort to pay off gambling woes by a partner. The Philadelphia Eagles ran amok …

While the world watches, enjoys and ponders the long-term effects a positive World Cup will bring to the southern African contintent, it is interesting to wonder even more about how the best practices and experiences brands, fans and the media will work in the favor of Brazil. The South American country will have a rare …