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Fall is always the most crowded time on the sports calendar as summer sports transition into fall ones and more and more young people pull in activties and worry about back to school. This year, soccer tries to continue its Post World Cup run against a backdrop of NFL and increased college and high school …

The debate will go on for a while about what “brand damage” is done by Reggie Bush for returning his Heisman, much like the debate that went on with LeBron James and “The Decision” this summer. will Bush's return of the most the hallowed trophy besmirc. his image or value to sponsor.? will the catcalls …

One is winding down and facing more change, one is starting up a second season with less buzz and more questions than year one. Thus are the challenges WPS and the UFL face as start-up leagues in a troubled economy when only the largest entities can survive. WPS will announce Monday that commissioner Tonya Antonucci …

I try to go through all my emails and keep those saved to a somewhat manageable amount…one I have from nine years ago is still in my inbox. Nine years ago on Sunday Sept. 9. Australian Lleyton Hewitt pulled off a somewhat surprising run by winning the US Open. The next day would again be …

There are many ways to combine sports and entertainment partnerships, but a great example will wrap up this week in New York, where Mercedes Benz will complete their first two week run as sponsor of the US Open and continue their work as title sponsor of Fashion Week. While it may seem a but of …

Anyone who has ever played Little League or soccer or Pop Warner football in the United States knows the signs...the local car dealer, the insurance salesman, the pizzeria who spend some of their hard earned dollars for an outfield or a wall sign to support the kids and the community and give back. The same …

With the advent of the Bowl Championship Series (BCS), there was hope that for once and for all the debate over who is the best Division I football program could be settled year in and year out. We all know that despite the best intentions and the lack of a real playoff system, that has …

The smartest brands are always trying to reinvent themselves in the marketplace. In toda.s economy staying fluid and satisfying your audience while looking to engage new partners or customers is key for success. One brand which seems to constantly be looking for new is the UFC. While the UFC followers remain a loyal and concentrated …

Mike Wise of the Washington Post is a very good writer and has built a strong and solid following on the radio side at WJFK radio in Washington. He is a deep thinker who always looks for long form angles in his pieces and rarely follows the path that is easiest to tell a story. …

Is there a professional team in the corridor from Philadelphia through Connecticut that has made more positive branding strides in the last year than the New Jersey Devil. While the Red Bulls make noise with a new stadium and Thierry Henry, the Nets constantly push for unique promotions and space during their transition, the Yankees …