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We wrote recently about the larger scale projects that the NFL and others are doin. for breast cancer awareness this month, and how effective a marketing platform sports has become for Susan G. Koman and other groups to get support and raise funds, especially during the month of October. However sometimes some of the most …

The NHL has always had a difficult task in generating mainstream interest at the start of the season. College football and the NFL are really kicking in, the baseball playoffs are going strong. there is a Ryder Cup or a Breeders Cup in the area and the NBA is also pushing for preseason attention, so …

The Golden State Warriors have not exactly been a marquee franchise on the court in terms of wins and losses, but they are always looking to find new ways to engage fans and draw interest. Over the years Golden State has been among the first franchises to court college media, multi-ethnic media and all areas …

There is an endless debate over the real brand value of teams going away from their home markets to play exhibition games or.friendlie. as they are called in some sports. In years past, football, baseball and NBA teams would play preseason games in smaller towns or markets in exchange for a guarantee to help offset …

In the Catholic Church, October has always been the minth dedicated to the Blessed Virgin Mary. The prayers and devotion to the Mother of Jesus have been said to move mountains and answer millions of prayers for the most desperate over the years. Whether or not it is tied to devine inspiration, the work by …

On Saturday the increasingly fast-growing eyes of high school football will descend on New Jersey as Don Bosco Prep visits Bergen Catholic. Extra seats have been added, the TV cameras of MSG Varsity will roll in, even ESPN radio will be doing a live webcast. Lots of hype for one program that travels the country …

In the movi..The Dark Knight. the Joker, played by the late Heath Ledger tells Batman, played by Christian Bale,.If you want to upset the status quo and get people excited inject a little chaos into everyon.s live. ” While the level of chaos the Joker. was looking for was a bit more catastrophic, another group …

The professional team season can be a long when when things don’t go right and expectations fall short. Especially in a distressed economy, the battle for discretionary income can be a tough one for teams that struggle on the field and consequently at the box office. Even the most loyal of fans in a busy …

Howard Baldwin has made millions in business throughout his career through many smart decisions, but these days he is looking to right what he perceives to be a longtime wrong, investing time and capital into a long process that may give the state of Connecticut its only male (lest we not forget the Connecticut Sun …

It's not often that a coaches award program can generate some buzz and a little spin, but Liberty Mutual recently announced a new program with some good spin. For five years the insurance company has been rewarding coaches with their Liberty Mutual Coach of the Year award, going to the coach who exemplifies leadership both …