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Did you ever wonder how athletes of the past would have survived in this all-access er. Take Lou Gehrig for example. As.The Iron Hors. hid his ever worsening condition prior to retirement, would Ty Cobb or Frankie Frisch have jumped on twitter and questioned his heart and stamina, as happened with Jay Cutler and other …

It is always amazing to see that no matter how big the NFL brand gets, that baseball can still cut through the clutter in the darkest of winters and find a way to engage fans like no other sport. From the myriad of fan fests that will draw thousands in cities like Detroit. to the …

Kermit the Frog used to croon about how it was not easy bein green. However these days if you are even a casual fan in the tristate area, bein green is where you wanna be. Without taking anything away from the rival Giants and the loyal following and tradition that Big Blue has built over …

Say what you want about the “growth” of Mixed Martial Arts, the real brand in the sport, the experiential one, is the UFC. While a regional brand like Strikeforce has done well, the only true global business that has been successful in the sport has been the UFC, with its combination of free TV on …

It is a very interesting question in today's world where “brand” sometimes takes precedence over the substance behind it. The biggest brand names in an industry are constantly looking to measure up against what they stand for, how to control quality and to make sure that the brand is consistent in their messaging. As the …

It was a tough night Saturday in Indianapolis as the Jets down the Colts on a last second field goal and sent Peyton Manning and company packing for the winter. However one great piece of technology that emerged from the game and was promoted by Jim Irsay on twitter this week was Colts fan Cam. …

The fanatical enthusiasm and passion runners have is always the stuff of wonder. That passion also extends to those who cover the sport as well. Take this recent example involving Runners World Executive Editor Mark Remy and how he made the unpleasant experience of being stuck in Chicago during a snowstorm into a media event …

It used to be Sports Illustrated cover material, the stuff of espionage, technology, battles on the high seas, defense of mother country, the hands on work of people like Ted Turner and Dennis Connor and others whose names even casual fans knew all about. It took the average American to an interesting higher life, and …

The many questions of the dark side of athletics, especially at senior levels, arose again as the New Year began, with University of Pittsburgh football coach Mike Haywood being immediately dismissed after being arrested on a domestic violence charge, less than three weeks after being named head coach of the Panthers. It followed an interesting …

It is the end of 2010 and all we clamor for these days is new…new technology, new broadcast innovations, new ways to connect with our favorite brands, athletes, entertainers…new, new new. So what do established brands, with limited dollars and an event platform that is traditional, d. Find ways to stay fresh. If you don’t …