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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
SEPTEMBER 10, 2021 BY ADMIN Twenty one years later still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well …
A few years ago I wrote this piece on the passing of another New York sports character, Robert Elkin, which to this day still gets responses from people who wander across it. I was thinking about Robert, and all those others who are part of that unique fabric of sports, both this past week when …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and the …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads …
The worries we have about our children may ebb and flow, but they never really disappear, always below the surface. It’s part of parenting. When we hear of unspeakable tragedy we often wonder what good can come out of senselessness, how can someone find light in a rainstorm. We have a friend who found such …
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …
It is back this year, and remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and …
The collectable industry continues to grow, while the digital collectible space, largely driven by NFT’s also continues to evolve. Is there a path to having the tangible and the digital work in harmony to give value to all? Here is one startup that combines the digital space with hard goods…in this case, sneakers. Last week …
I recently re-found the 2012 film “Trouble With Curve” where an aging Atlanta Braves baseball scout played by Clint Eastwood, even in his failing years, sees something that no one else does as the team searches for its top pick. The result plays in his favor, it is a movie, but it reminded me of …
In 2018, Bud Light came up with the fun promotion around the Cleveland Browns breaking their losing streak, unveiling coolers throughout the region that opened with the team posted a long awaited win. This year, Pepsi unveiled a new buzzworthy and fun consumer promotion, tied to the renewal of their almost 40 year old partnership …