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PR Move of the Day. We always talk about access being key, and today we wanted to single out the NHL for taking Media Post behind the scenes for their “Cup Changes Everything” shoot and giving reporters access to not only experience the shoot, but meet the players and go through the process of what …

PR Move of the Day:

PR Move of the Day. The Chicago Blackhawks brought John McDonough from Wrigley Field to work his magic and revive one of the NHL's Original Six…some clear messages this week, especially in Tuesday's Chicago Sun Times, show that McDonough and the organization are looking for ways outside of the traditional to identify and reinvigorate new …

PR Move of the Day: While battling for the eighth and final playoff spot in the Eastern Conference, while at the same time looking to shed the final ties to Jason Kidd (and move on to Devin Harris), the New Jersey Nets continue to find solid and aggressive ways to promote product and build brand …

PR Move of The Day:

PR Move of the Day:

Two stories whic.we feel will be pretty compelling issues over the next year came to light around the country in the last few days…the issue of what to do with bloggers, and the ever-growing issue of corporate support and commercialism with regard to high school programs. The latter was the focal point of a piece …

PR Move of the Day: The Philadelphia market has always been a tough sell if you are not the Eagles, or this time of year usually the Flyers or March Madness (although Philly, like New York, may be without a representative in the Big Dance this year), but the Phillies have made great strides to …

PR Move of the Day: As we move through Championship Week and into the NCAA tournament. it will be interesting to look for some of the more unique promotions tied t. some of the best weeks of the year on the sports calendar. Thus far, the best one comes courtesy of Playbooks and Profits in …

It is looking like another idea that has its base in a very noble concept…spring football in football rich states with athletes who have four year degrees…may soon be biting the dust.