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Like the unicycle, the bicycle or the motorcycle, the news cycle is a very powerful entity that can move brands from one place to the next, or if mishandled can cause problems for those trying to control it. The granting of access, strategic planning, the anticipation of issues, understanding the needs and wants of media, …

Wit.business partners and fans constantly looking for more return in the investment they are making when partnering with a team or buying a ticket, teams are starting to make players more aware of their repsonsibility, and giving them credit for investing in community responsibility, earlier and earlier. The NBA and the NFL have done rookie …

The preciseness with which athletes have to perform sometimes is underappreciated by fans, which is why all the prep stories and the backgrounders which give fans insight into the day to day dealings an athlete has to go through are so well recieved. Similarly, on the business side, awareness of the timing of events, as …

PR Move of the Day:

PR Move of the Day:

It seems fitting that the day after the Lakers Kobe Bryant grabs a much-deserved NBA MVP award in what has been a fantastic run for the NBA this year, that we find the story of someone who found a loophole to try and have some fun and build a little name for himself heading into …

Media Post had a nice piece today on Campbell's “adjustment” of their brand strategy this week in going with one athlete…San Diego Chargers star LaDainian Tomlinson, as they look to re-jig their Chunky Soup campaign. The choice to go to LT's preparation to play and tie with fitness is a departure from the popular “Mamma's …

As always, Darren Rovell has the time to cruise into areas on the edge of the media and find issues worth addressing or uncovering…on Friday he took a look at women's tennis phenom Maria Sharapova's website and found that Sharapova had posted on her site a problem that she was having with the WTA Tour …

PR Move of the Day. We have seen recently teams like the Nets (with their campaign promoting fan activity in a non-playoff season) and the Dolphins (building in a number of activities once they knew who they were assured of taking with the first pick in last week's draft) go a step futher than what …

With NFL Europa gone, the AAFL never starting, spring football done, CFL not yet on the ske.and the draft now over, those who love football now have only to turn to the Arena Football League to tide themselves over until an outdoor game gets going.