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For the second Friday in a row the sports world had substantial off-field news thrust out…last week it was the unexpected resignation of AFL Commissioner David Baker and this week came the late Friday announcement that the Breeders Cup has banned steroids from all its races, again taking a stronger leadership role in horse racing. …

The 24/7 news cycle now, especially around major dates on the team sports calendar (the drafts, trade deadlines etc.), continues to explode th.feeding frenzy for news and up to the second information, factual or not. However even with all the access to information and creation of rumor, in team sports the simple fact remains that …

I spent the last few days in various places with my colleague Josh Rockoff of Strike Interactive

Ben Hill's blog of the business of minor league baseball is always a great place to find some best, and sometimes interesting promotions that can even apply to larger brands and more broader activation.

M and M Mars continues to find new ways to both support and activate behind NASCAR start Kyle Busch's hallmark season.

With another successful Arena Bowl on tap (featuring two good markets in Philly and the Bay Area), expansion possibly to Europe, improved ratings on TV and more market by market coverage, the AFL should have had a love fest this weekend in New Orleans for a sold out Arena Bowl.

No it wasn’t the high rated drama that MLB had for its All-Star extravaganza last week, but from a grassroots, drama and activation standpoint, Thursday's MLS All-Star game in Toronto was more proof of the worldwide game continuing to get a stronger foothold in North America.

John McDonough left the storied Chicago Cubs to go across town and inside and attempt to resurrect one of the forgotten hallmark franchise.in professional sports…the Chicago Blackhawks.

This morning I had breakfast with Media Post's Dave Goetzl and we were talking about the ongoing growth of online viewing, especially in the way a younger demo can now view more customized micro and indepth sites for very specialized events, ala ESPN360's wall to wall coverage of events.

The success of the AVP Crocs Tour in Southern California is well documented…a year round lifestyle sport with some of the greatest athletes on the planet.