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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A brief digression from best practices of others for a moment. As you may know at Columbia we do a summer high school class for 42 kids from around the world who want to learn about sports business. This year, for the first time, we copied a policy that the B School and some of …
The following guest post is by colleague Scott Huntington… ESPN+ is changing the game. With their recent collaboration with Disney, ESPN is offering a wide range of new options, including expanded coverage of Little League sports games. What Is EPSN+? The subscription service offers prime live coverage of essential sports and game events, including boxing …
Much has been made about the strong growth of both Mexican football and Liga MX (@LIGABancomerMX), the most viewed football week in, week out in North America. Brands like Wells Fargo (@WellsFargo), Allstate (@Allstate) and Verizon (@verizon) have used Mexican football as a key way to engage with a diverse and passionate Latino audience, not just …
Sometimes working for an underachieving team, or someone in a smaller market, or a niche property gives you the freedom to push the edge that more mature and sometimes staid properties may not have the ability to do. And so again go our friends at the PBR, who this week unleashed a fun and disruptive …
The following originally appeared on Portada) He is an Olympic wrestling champion, the only Latino athlete to take home gold for the United States in the Beijing Olympics in any sport. The son of undocumented immigrants who worked hard to give him a better life, Henry Cejudo’s (@HenryCejudo) narrative got all that much better last Saturday …
There it was on the side of a phone kiosk in midtown Manhattan this week, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as we are starting to head into a Summer Olympics cycle again. Nope. It was for a medical services company named Talkspace, …
Over the years I have become less of a saver of things, thanks, to my wife Laura. Going through and jettisoning “stuff,” physical and mental, is not just a way to create areas for new “stuff,” it serves as a thought starter for what’s important, and who and what you meet and experience along the …
Say goodbye Mankato. After almost 50 years, the Minnesota Vikings are spending their NFL preseason at home, in their new TCO Performance Center in suburban Minneapolis. While there will be 11 teams on the road for training camps; keeping in mind the Rams, Raiders and Chargers will probably take up state of the art residences …
On the way to the mainstream, niche sports often face a common challenge – convincing fans, media, and partners that their participants are true athletes. Today, few would claim NASCAR drivers are not real athletes. Decades ago, the sentiment was decidedly different. Mark Martin, perhaps the best driver to never win a NASCAR championship, gave …
It’s not easy being minor league in a major city. Then again if you are the disruptive leaders of the New York Penn League’s Brooklyn Cyclones, there is little minor league about the experience, except for the cost of admission and family fun. A recent trip to MCU Park in Coney Island served as a …